Surprise! People are Hot to Get the 2017 Ford F-150 Raptor
At long last, just shy of two years since its announcement and world premiere, the 2017 Ford F-150 Raptor is officially available to order online and at dealerships around the country. According to Ford, hits for the F-150 Raptor on its build and price configurator exceeded 90,000 in the first 10 days, and wait lists for prospective customers are growing.
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“It’s a great problem to have, but it’s tough, because there’s so much interest in the product,” said professional off-road racer Steve Olliges, who said his wait-list is approaching 300 names and that he had turned down numerous customers from across the country looking to get their own Raptor. “We do everything we can to get our hands on Raptor for our customers, whether that’s referring them to other Ford dealers or making calls to find the truck for them.”
Ford added that, while it will not disclose production figures, 65% of all Raptor orders are for retail customers. Thus far, the three largest markets for Raptor sales are Texas, California, and Florida. With regards to configuration, 91% of the 30,000 completed builds on the Ford F-150 Raptor configurator were SuperCrew models. Other popular features include the Shadow Black exterior paint job; luxury group with 360-degree camera and Blind Spot Information System; and technology package with lane-keeping system and adaptive cruise control with collision mitigation.
“This is one of the fastest and most popular product launches we’ve seen in some time,” says said Rob Rosenbach, Ford F-150 brand manager. “Traffic volume on the Raptor pages is more than five times our other performance vehicle lines, with dealer demand far ahead of expectations. This demonstrates the Ford Performance team hit its mark with the new F-150 Raptor.”
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- Richard BazzyContributor
Richard Bazzy is the face of Pittsburgh's Shults Ford. Managing both Shults Ford of Harmarville and Shults Ford Lincoln of Wexford, Richard's eccentric attitude toward selling Shults cars always ensures you will want to come back for more. Find out more information about this author on ”Google+.