Swedish House Mafia Partners with Volvo in Music Video to Promote All-New XC60
The match made in heaven between the Swedish automaker and the aptly named Swedish House Mafia was almost too good to be true for Volvo, so when Volvo discovered that the band had created a song entitled “Leave the World Behind” it was the icing on the cake.
“… the fact that their first world hit together has the title “Leave the World Behind” was just too good to be true,” said Per Carleö, Marketing Manager at Volvo Cars, in a press release. “All Volvo’s XC cars are designed around people’s wish to get out there and to leave your everyday life behind for a while. So we were thinking of people who really wanted to leave the world behind for a while and came to think of the members of Swedish House Mafia.”