Behind the Badge: 20 Fascinating Facts About the Hidden Meanings of Car Logos
Ever wonder what the meaning behind your favorite automotive company’s logo is?…
Behind the Badge: A Study on McLaren’s “Swoosh” Design, Kiwi Birds, & Cigarettes
British automaker McLaren, creator of some of the world’s best-performing sports cars,…
Behind the Badge: Reasons to Love the Suzuki “S” Logo
Not all logos have to harbor hidden secrets in their designs to…
Book Review: ‘Automotive Jewelry, Volume One: Mascots • Badges’ by Michael Furman
Many automotive enthusiasts talk about the influential design languages behind today’s vehicles, but…
Behind the Badge: Hidden Meaning of the Abarth Logo’s Scorpion
If there’s one logo that grabs everyone’s attention wherever it’s seen–whether at…
Behind the Badge: What Animal Is on the No-Longer-Used Saab Symbol?
Saab AB (Svenska Aeroplan Aktiebolaget or “Swedish Aeroplane Limited”) began as an…