Buick’s Ad Campaigns Reversing, Improving Public Perception

Buick’s Ad Campaigns Reversing, Improving Public Perception

Buick has spent a great deal of effort over the past several…

Buick Marketing VP: “That’s Not a Buick” Ads Paying Dividends

Buick Marketing VP: “That’s Not a Buick” Ads Paying Dividends

The people of America are divided on one particular hot-button issue today:…

“That’s Not a Buick!” Ads Are Scientifically Awesome

“That’s Not a Buick!” Ads Are Scientifically Awesome

No doubt that you’ve seen one of those “That’s Not a Buick!”…

“Experience the New Buick” Campaign Points to, Well, the New Buick

“Experience the New Buick” Campaign Points to, Well, the New Buick

Any true master of an embarrassing situation knows that the art to…