Chevy CMO: Chinese Ad Campaigns Will Focus on American “Sense of Freedom”

Chevy CMO: Chinese Ad Campaigns Will Focus on American “Sense of Freedom”

Global Chevrolet Chief Marketing Officer Timothy Mahoney recently spoke with Advertising Age…

Enjoy This Chevy “Real People” Emoji Ad Parody

Enjoy This Chevy “Real People” Emoji Ad Parody

My disdain for Chevrolet’s “Real People, Not Actors” commercials is well documented.…

Chevy’s LEGO Batmobile Gets Critiqued By “Real LEGO Minifigures, Not Actors”

Chevy’s LEGO Batmobile Gets Critiqued By “Real LEGO Minifigures, Not Actors”

Okay, Chevy is officially just screwing with us right now. Shortly after…

Chevy Taps Some Dogs That Aren’t Actors for Cruze Hatchback Ad

Chevy Taps Some Dogs That Aren’t Actors for Cruze Hatchback Ad

It’s a new year, and that means a new Chevy marketing campaign.…

In the Rearview: Past, Present, and Future

In the Rearview: Past, Present, and Future

Welcome once again to In the Rearview, where we bring you some…

Holden Commercial Embrace Chevy Style… For Better or Worse

Holden Commercial Embrace Chevy Style… For Better or Worse

If you live in the United States and watch TV or occasionally…

I Don’t Understand What’s Going On in This Chevy Malibu Commercial

I Don’t Understand What’s Going On in This Chevy Malibu Commercial

The 2016 Chevy Malibu has an industry-first safety feature called “Teen Driver…

Chevy Commercials Aired During 2016 Olympics Boosted Consumer Interest

Chevy Commercials Aired During 2016 Olympics Boosted Consumer Interest

Though they won’t be recognized with any medals, it turns out that…

2016 Cruze Commercial Combines Chevy’s Stupid “Real People” Ads with its Stupid Emoji Ads, Is Stupid

2016 Cruze Commercial Combines Chevy’s Stupid “Real People” Ads with its Stupid Emoji Ads, Is Stupid

Chevrolet has been playing around with two distinct yet equally eye roll-inducing…

Chevrolet’s Pandering Millennial Commercials Are Becoming Self-Aware

Chevrolet’s Pandering Millennial Commercials Are Becoming Self-Aware

In the past, this website has been sharply critical of Chevrolet’s various…

I Can’t Stop Watching this Chevy “Real People, Not Actors” Parody

I Can’t Stop Watching this Chevy “Real People, Not Actors” Parody

Is this funny? I think this video is funny, but I’m not…

Chevy Certified Service Ad Confirms People Prefer Massages to Certain Death

Chevy Certified Service Ad Confirms People Prefer Massages to Certain Death

Chevrolet’s “Real People, Not Actors” commercials, despite sometimes actually featuring actors, do…

Chevy Commercial Insists the Malibu is Not as Crappy as You Think [VIDEO]

Chevy Commercial Insists the Malibu is Not as Crappy as You Think [VIDEO]

There’s an interesting marketing strategy sweeping the nation right now: insisting that…

2016 Chevy Silverado V8 Pulls Its Weight in “Trailer” [VIDEO]

2016 Chevy Silverado V8 Pulls Its Weight in “Trailer” [VIDEO]

Chevy has brought back it’s questionably-titled “Real People, Not Actors” series of…

Chevrolet Cuts to Heart of Silverado-vs-F-150 Debate in “Saws” Video

Chevrolet Cuts to Heart of Silverado-vs-F-150 Debate in “Saws” Video

When you hear that the latest Silverado commercial involves Chevy “taking someone…

Chevy Brings Back “Real People, Not Actors” to Mock Ford F-150

Chevy Brings Back “Real People, Not Actors” to Mock Ford F-150

It’s been a while since Chevrolet aired a new installment of its “Real…

Chevy Traps Some People in an Elevator

Chevy Traps Some People in an Elevator

At this point, Chevrolet’s “Real People, Not Actors” car commercials are bordering…

Chevy Lets Kids Play “Plants vs. Zombies: Garden Warfare 2”

Chevy Lets Kids Play “Plants vs. Zombies: Garden Warfare 2”

Chevrolet has been hard at work with its “Real People, Not Actors” marketing…

1 2