Ladies Get Special Parking in Japan

Ladies Get Special Parking in Japan

In the United States, many people see Japan as a country that…

Women’s Equality Day: Why Cars Are Referred to As “She” and Why It Has to Stop

Women’s Equality Day: Why Cars Are Referred to As “She” and Why It Has to Stop

We’ve all heard it before. “She’s a beauty,” the car salesman says…

‘Fast and Furious’ Actress Michelle Rodriguez Threatens to Quit Over Treatment of Women

‘Fast and Furious’ Actress Michelle Rodriguez Threatens to Quit Over Treatment of Women

Step it up, folks. Actress Michelle Rodriguez, known for her role in…

Why David Bonderman’s Apology Isn’t Enough

Why David Bonderman’s Apology Isn’t Enough

It has come to light that David Bonderman doesn’t say the nicest…

Ms. Feminist Goes To The Chicago Auto Show

Ms. Feminist Goes To The Chicago Auto Show

This month, I was one of The News Wheel’s lucky editors that…

Why Do Women Models Pose Beside Cars at Auto Shows?

Why Do Women Models Pose Beside Cars at Auto Shows?

It’s auto show season, and that means cities across the country–and across…

What’s the Problem with Having Female Models at Car Shows?

What’s the Problem with Having Female Models at Car Shows?

We’ve already looked at how the presence of female models at car…

Could Kit Harington and Tom Hiddleston be the Heralds of a New Age of Car Advertising?

Could Kit Harington and Tom Hiddleston be the Heralds of a New Age of Car Advertising?

The way women are treated in the car buying process is a…

Is This Toyota Ad Sexist?

Is This Toyota Ad Sexist?

A Toyota car advertisement in Australia has been taking flak for being…

On Sexism in Car Commercials: Still Going Strong

On Sexism in Car Commercials: Still Going Strong

This past week, we came together as a country to celebrate one…

BMW’s “Opportunity Knocks” Ad: Women Are Pretty Much Just Money, Really

BMW’s “Opportunity Knocks” Ad: Women Are Pretty Much Just Money, Really

BMW has begun airing a new advertisement, entitled “Opportunity Knocks,” during NBC’s…