Toyota Earns 11 IIHS 2018 Safety Awards

Toyota Earns 11 IIHS 2018 Safety Awards

A total of 11 Toyota and Lexus models were included in the…

Baby Blue Wildebeest Mistakes Bright Blue Hyundai Tucson for Its Mom

Baby Blue Wildebeest Mistakes Bright Blue Hyundai Tucson for Its Mom

Without a doubt, wildebeests are some of my favorite animals on the…

Toyota Wants to Improve Driver Safety by Using ‘Guardian Angel’ Artificial Intelligence

Toyota Wants to Improve Driver Safety by Using ‘Guardian Angel’ Artificial Intelligence

Gill Pratt, CEO of the Toyota Research Institute, has announced the Institute…

Toyota Announces New Safety Packages for Japanese Market

Toyota Announces New Safety Packages for Japanese Market

Ever the innovator, Toyota recently announced a new safety package that will…

New Toyota Crash Test Dummy Models Posture Before Collisions

New Toyota Crash Test Dummy Models Posture Before Collisions

If you’ve ever been involved in a collision—whether it be with another…

Affordable Automated Braking Safety Packages Coming to Toyota Models

Affordable Automated Braking Safety Packages Coming to Toyota Models

Toyota had a busy time last week at the New York International…

Toyota to Offer Crash-Preventive Technology in All Models by 2017

Toyota to Offer Crash-Preventive Technology in All Models by 2017

The complexity and reliability of safety technology has grown exponentially in the…

Toyota Announces Focus on Safety, No Driverless Car

Toyota Announces Focus on Safety, No Driverless Car

While automakers (and technology companies)  across the world are working on being the…

Toyota Safety Innovations Shown at Advanced Safety Seminar

Toyota Safety Innovations Shown at Advanced Safety Seminar

A few decades ago, you’d be lucky to find a car with…

[VIDEO] Toyota Teen Driver Video Challenge Names Grand Prize Winners

[VIDEO] Toyota Teen Driver Video Challenge Names Grand Prize Winners

As technology advances, so do the number of distractions for drivers on…

Toyota and Taylor Swift Team Up for Be Safety Leaders Campaign in Asia

Toyota and Taylor Swift Team Up for Be Safety Leaders Campaign in Asia

Like her or not, there’s no denying that Taylor Swift is a…