Kyle Johnson

The Tesla Model S is America’s Most Loved Vehicle

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According to StrategicVision’s “Most Loved Vehicles in America” study, America’s sweetheart is not a pickup truck, nor is it a powerful muscle car, nor is it even a zippy little performance car. Nope, not a chance. The choice seems to indicate that Ol’ Lady America has tossed aside those old bingo hall relics for a younger, hotter man—who just so happens to bear the name of a dashing, mustachioed Serbian-American genius.

The Tesla Model S is America’s Most Loved Vehicle

“здраво даме!”

That’s right, folks. The Tesla Model S is America’s Most Loved Vehicle.

According to StrategicVision’s press release, the “Most Loved Vehicles in America” are determined based upon The Edwards Commitment Scale ™—so named for Dr. Darrel Edwards, Ph.D.

“We completed over a decade of research and consulting in determining how to capture the ways that people talk about their loves, said Dr. Edwards. “We discovered that the natural language was in a ‘Love-Hate’ context with nuances in-between.

“The report of Most Loved Vehicles in America captures a vehicle’s total emotional response from buyer-drivers. The industry is mature enough to actually accept ‘True Love’ as a core comprehensive, interactive and discriminating emotional response.”

The Tesla Model S is America’s Most Loved Vehicle

Tesla’s hood popped reveals a whole lot of nothin’.

The Edwards Commitment Scale rates vehicles on a scale of 1-7; 1 = Hate it, 2 = a failure, 3 = Unsatisfactory, 4 = Satisfactory, 5 = Excellent, 6 = Delightful, and 7 = Love it. The 1,000 point “Love Scale” is based upon facets such as commitment, overall customer satisfaction, emotional responses, and repurchase loyalty.

The Tesla Model S is America’s Most Loved Vehicle by virtue of an 852 overall score (out of that possible 1,000). Perhaps nearly as surprising is the second highest-scoring model: the Hyundai Equus, which won the Most Loved Luxury Car category with 821 points.

The study seems to indicate that America is indeed ready to embrace Tesla as one would a lover on a cold Valentine’s Day eve. Of course, if greasy politicians like Ohio’s own Sen. Tom Patton have their way, America’s romance with Tesla may be a more hush-hush affair for the foreseeable future.

The Tesla Model S is America’s Most Loved Vehicle


For the full list of winners in the Most Loved Vehicles in America study, check out StrategicVision’s announcement.

StrategicVision’s study may say that the Tesla Model S is America’s Most Loved Vehicle, but I want to hear from you: what is your most beloved vehicle?

The Tesla Model S is America’s Most Loved Vehicle

Edison was just jealous of his swag.

  • Kyle JohnsonEditor

    Kyle S. Johnson lives in Cincinnati, a city known by many as "the Cincinnati of Southwest Ohio." He enjoys professional wrestling, Halloween, and also other things. He has been writing for a while, and he plans to continue to write well into the future. See more articles by Kyle.

  • Jim

    Tesla is a greedy business skimps on safety and manufacturers dangerous products.

    The most Tesla garage fire to hit the news was in Toronto. The car wasn’t even plugged in, so the charging system isn’t up to be a source. I’m hoping to hear reports from the fire departments investigation, because I don’t trust Tesla’s “fire investigations”, which seem more like coverups.

    The Tesla model S. still has defects that make it a fire hazard. Tesla charger connections are still overheating, melting and burning. Tesla batteries are poorly located and poorly protected. Tesla is Junk.

    On 1/9/2014 Elon Musk said that replacement adapters that are part of the recall would be mailed out within two weeks. A month later Tesla customers have still not received the replacement adapters that are part of the Tesla model S. recall.

    Several people have been injured by faulty Tesla charge connectors. Tesla is big on making promises and hype, but short on delivery. Tesla needs to start making safety a top priority. Tesla needs to stop playing blame games and games with semantics. Tesla needs to stop lying. Tesla needs to be proactive instead of reactive. Tesla is being a follower of technology, rather than a leader. Tesla is a greedy corporation that has a disregard for safety. The Tesla model S. is an E-Pinto.

    Tesla manufactures more excuses than cars.

    • Robert Swanson

      Good grief Jim. I see you posting that same exact tripe all over the internet. What’s your agenda with Tesla? Are you trying to short the stock or something?

  • I took delivery of the Tesla Model S P85 on Feb 11th and have a huge Tesla Grin on my face. I have owned more than 50 vehicles in my 69 years and NEVER have I felt so proud, so positive to own a car. Not only is it the safest automobile in America but it responds like no other car I have owned. I ordered it over the internet, picked my options, it was built in America, by Americans and it arrived in pristine condition. Lets be fair Jim, so many ICE vehicles catch on fire every day, so many recalls you cannot count, lets give Tesla the high marks it deserves. We Tesla owners defend our car, because it is the finest and safest car on the road today, hands down.