The Tesla Model S is America’s Most Loved Vehicle
According to StrategicVision’s “Most Loved Vehicles in America” study, America’s sweetheart is not a pickup truck, nor is it a powerful muscle car, nor is it even a zippy little performance car. Nope, not a chance. The choice seems to indicate that Ol’ Lady America has tossed aside those old bingo hall relics for a younger, hotter man—who just so happens to bear the name of a dashing, mustachioed Serbian-American genius.
That’s right, folks. The Tesla Model S is America’s Most Loved Vehicle.
According to StrategicVision’s press release, the “Most Loved Vehicles in America” are determined based upon The Edwards Commitment Scale ™—so named for Dr. Darrel Edwards, Ph.D.
“We completed over a decade of research and consulting in determining how to capture the ways that people talk about their loves, said Dr. Edwards. “We discovered that the natural language was in a ‘Love-Hate’ context with nuances in-between.
“The report of Most Loved Vehicles in America captures a vehicle’s total emotional response from buyer-drivers. The industry is mature enough to actually accept ‘True Love’ as a core comprehensive, interactive and discriminating emotional response.”
The Edwards Commitment Scale rates vehicles on a scale of 1-7; 1 = Hate it, 2 = a failure, 3 = Unsatisfactory, 4 = Satisfactory, 5 = Excellent, 6 = Delightful, and 7 = Love it. The 1,000 point “Love Scale” is based upon facets such as commitment, overall customer satisfaction, emotional responses, and repurchase loyalty.
The Tesla Model S is America’s Most Loved Vehicle by virtue of an 852 overall score (out of that possible 1,000). Perhaps nearly as surprising is the second highest-scoring model: the Hyundai Equus, which won the Most Loved Luxury Car category with 821 points.
The study seems to indicate that America is indeed ready to embrace Tesla as one would a lover on a cold Valentine’s Day eve. Of course, if greasy politicians like Ohio’s own Sen. Tom Patton have their way, America’s romance with Tesla may be a more hush-hush affair for the foreseeable future.
For the full list of winners in the Most Loved Vehicles in America study, check out StrategicVision’s announcement.
StrategicVision’s study may say that the Tesla Model S is America’s Most Loved Vehicle, but I want to hear from you: what is your most beloved vehicle?