The Barkleys Return for the Puppy Bowl in the Latest Subaru Dog Commercials
The Barkleys represent what is arguably the best series of commercials any automaker has ever produced. Sure, I might be biased as a dog lover and avid Subaru enthusiast, but my point stands. The original series of the famous Subaru dog commercials, which features a family of four pooches, aired in 2013, but the family is back again, just in time for the most important event happening on February 7th. The Puppy Bowl, of course.
Subaru’s Latest Initiative: Learn more about the Subaru Loves Pets campaign
The “Dog Tested. Dog Approved.” campaign featuring the Barkleys includes five new ads, four of which I’ve already tracked down on YouTube. All five will officially air on Animal Planet during Puppy Bowl XII, which starts at 3 pm on the day of the big game, though some will air beforehand (“Puppy” showed during the SAG Awards). But because who the hell can wait until the Puppy Bowl, let’s take a look at them now.
Dog Tested. Dog Approved. – “Puppy”
The first ad, “Puppy,” is available in both 30- and 60-second spot formats. I’ve dropped the 60-second one in here. Be ready to audibly sigh at the cuteness of this one, as the father of the Barkley family drives around in a Subaru Legacy, lulling the little puppy to sleep.
Dog Tested. Dog Approved. – “Doggie Bag”
Quite possibly the funniest of the ads (and the one that will appeal most to cat fans), “Doggie Bag” takes us on a romantic date with the Barkley parents that ends with a valet fiasco à la Ferris Bueller’s Day Off.
Dog Tested. Dog Approved. – “Phone Navigation”
In “Phone Navigation,” the Barkleys experience some difficulty communicating with their phone. You know, since they only speak Woof.
Dog Tested. Dog Approved. – “Bad Hair Day”
Mr. Barkley gets in a fair bit of trouble when he isn’t happy with Mrs. Barkley’s new look as he picks her up in the Forester at the salon.
Learn More: What is the Subaru Love Promise?
Be sure to use the hashtag #PuppyBowlSubaru while watching. And if you tweet #DogApproved, your tweet will auto-populate with a specially designed Barkley emoji.
- Timothy MooreManaging Editor
Timothy Moore hails from Dayton, Ohio, and tries to bring that Midwestern flavor to his writing. (But as it turns out, no one really likes the Midwestern flavor.) He has been covering the auto industry for years, with several national auto shows under his belt, but he’s been writing about lots of other things (like dragons and Mickey Mouse and cows drowning in milk) since he was just a tot. Outside of the land of cars, Timothy enjoys watching The Office and consuming excessive amounts of peanut butter and beer, and is on the board of an up-and-coming Dayton theatre company called The Playground. And when he’s not on stage (or three jars into a peanut butter binge), Timothy spends time with his mischievous dog, Greyson. See more articles by Timothy.