The Happy Honda Days are Upon Us [VIDEO]
Wait… are those baguette arms?
Boy, it seems like the Happy Honda Days arrive earlier each year, doesn’t it?
It’s not even December, there are still plenty of Thanksgiving turkey leftovers sitting in the fridge, and already we’ve been inundated with commercials for Honda’s annual celebration of vehicles and consumerism. Is nothing sacred?
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The Japanese automaker has released five new 30-second ads for the Happy Honda Days, each narrated by Honda spokesman Fred Savage, and each featuring an advent calendar-type wooden box that has several different compartments. Behind every door is a scene of seasonal merriment—including skiing, snowman building, and snowball fighting—always accompanied by the presence of a shiny new Honda automobile.
Take a look:
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Believe it or not, those aren’t real miniature dwellings filled with actual Lilliputians and Lillihondas—it’s all computer trickery.
Don’t believe it? Then take a look at this behind-the-scenes video, which shows the creative process involved in making these ads, from original sketch to final computer animation rendering:
There you have it: a glimpse behind the magic of Happy Honda Days.
Patrick Grieve was born in Southwestern Ohio and has lived there all of his life, with the exception of a few years spent getting a Creative Writing degree in Southeastern Ohio. He loves to take road trips, sometimes to places as distant as Northeastern or even Northwestern Ohio. Patrick also enjoys old movies, shopping at thrift stores, going to ballgames, writing about those things, and watching Law & Order reruns. He just watches the original series, though, none of the spin-offs. And also only the ones they made before Jerry Orbach died. Season five was really the peak, in his opinion. See more articles by Patrick.