The LA Auto Show Was a ‘Star Wars’ Paradise
When people think of California conventions that are all about pop culture, usually one thinks of San Diego Comic Con. This year, though, the Los Angeles Auto Show stepped up to the plate to get Star Wars fanboys drooling and searching for their wallets. Besides the reveal of the Star Wars Limited Edition Nissan Rogue vehicles, the Japanese automaker also brought along the “Battle Tested Rogue Virtual Reality Experience” to grab the interest of potential customers as well.
Where it All Began: Check out how the Nissan-Lucasfilm partnership started
To create the immersive experience, Nissan partnered with Lucasfilm Ltd for the technology and imagery needed to complete the project. Guests visiting the Experience cold take a spin the Nissan Rogue Studio Augmented Reality kiosk that uses motion-capture to put the player and a Nissan Rogue into a simulated battle sequence to navigate. After the simulator concluded, a video of the experience was then sent to the player’s smartphone to show off to friends. Visitors that have always wanted to know what they would look like as stormtroopers or robots were able to enter the Digital Mirror part of the experience to virtually try on various Star Wars guises.
In something a bit more related to the work that Nissan does, the last piece of the Nissan Virtual Reality Experience allowed guests to get behind the wheel of a Nissan Rogue and experience its Intelligent Safety Shield technology, which works hard to keep passengers and drivers safe from the hazards of driving.
If you’re sad that you missed out on the fun at the LA Auto Show, don’t despair. Soon, you will be able to test its Intelligent Safety Shield technology at a Nissan dealership near you.