The Renault-Nissan Alliance Unveils Its New Look
In case you missed the latest news in car sales this year, there is a new king in the automotive world. Earlier this year, the Renault-Nissan Alliance claimed its spot as the largest automaker in the world, beating the likes of Toyota and the Volkswagen Group. Just as the wider world was starting to understand its new car lord, the brand decided to change its look.
Meet the Family: Learn more about the history of Mitsubishi
As you may know, the Renault-Nissan Alliance was formed in 1999 when French automaker Renault joined with struggling Japanese automaker Nissan to become a large automotive conglomerate. Together, the partnership stabilized Nissan and pooled together resources to develop technology such as electric cars and self-driving systems. Late last year, the Renault-Nissan Alliance acquired Mitsubishi, a company that already had strong supply ties with the group. While the purchase was months ago, it wasn’t until last month that a new logo and name was revealed. From here on out, the world’s largest vehicle manufacturer should be referred to as the Renault-Nissan-Mitsubishi Alliance.
You would not be alone if you considered that name a mouthful.
The new name also came with a new logo featuring the same flowing line and colors of the original alliance, but the shape now resembles a triangle. According to Marketing, the arch of the logo represents the several technological, cultural, and human bridges between the partners, while its peak depicts the future and looking beyond horizons. When we first looked at it, it also made us think of a very stylized depiction of the Eiffel Tower, which would be appropriate since Renault was the founding member of the Alliance.
An Impressive Lineup: Check out the vehicles Mitsubishi is bringing to the Alliance
Quite frankly, we are surprised that the Renault-Nissan Alliance chose to add Mitsubishi to the group’s title since the transaction that brought Mitsubishi into the fold was more of a takeover than the formation of a partnership. However, we look forward to more inclusion of Mitsubishi in the guidance of the group and more Renault and Nissan contributions to the Mitsubishi vehicle lineup.
News Source: Marketing