Meaning of Brand Logos

Behind the Badge series analyzing the symbolism behind brand logos

The Renault-Nissan Alliance Unveils Its New Look

The Renault-Nissan Alliance Unveils Its New Look

In case you missed the latest news in car sales this year,…

Behind the Badge: Reasons to Love the Suzuki “S” Logo

Behind the Badge: Reasons to Love the Suzuki “S” Logo

Not all logos have to harbor hidden secrets in their designs to…

Book Review: ‘Automotive Jewelry, Volume One: Mascots • Badges’ by Michael Furman

Book Review: ‘Automotive Jewelry, Volume One: Mascots • Badges’ by Michael Furman

Many automotive enthusiasts talk about the influential design languages behind today’s vehicles, but…

Behind the Badge: Hidden Meaning of the Abarth Logo’s Scorpion

Behind the Badge: Hidden Meaning of the Abarth Logo’s Scorpion

If there’s one logo that grabs everyone’s attention wherever it’s seen–whether at…

Behind the Badge: Cryptic Origins of Monte Carlo’s Red Knight’s Crest

Behind the Badge: Cryptic Origins of Monte Carlo’s Red Knight’s Crest

Have you ever passed a car on the road with this unusual…

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