Behind the Badge series analyzing the symbolism behind brand logos
One automaker has a sharp logo design that pierces through the bland emblems…
The Volkswagen emblem has become so recognizable over the years that the…
A couple months ago, I encountered a cross-country caravan of smart cars parked outside…
Saab AB (Svenska Aeroplan Aktiebolaget or “Swedish Aeroplane Limited”) began as an…
You’ve probably never seen the Opel badge adorning any vehicles on the…
The luxury Cadillac brand has existed for over a century, and in…
Back in 1903, the world changed forever when the legendary Henry Ford…
In the world of automotive branding, there are boring logos…there are lazy…
Few automotive logos carry the legacy of luxury and prestige more than…
Some automakers’ logos change every decade as they struggle to establish a…
Back in the 1990s, the Schechter Group noted, “among car marketers, GM’s Buick…
We recently discussed the Chrysler Pentastar logo and its perceived tie to…
Despite being purchased by Fiat and forming a new corporation, Chrysler’s iconic…
There are boring automotive logos–like the completely uncreative Kia badge – and…
If you had to pick the most boring automotive brand logo on…
Luxury automaker Infiniti has been called the “Japanese BMW” for its quality…
German automaker Audi is known for producing lavish, fun-to-drive vehicles–all of which…