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Toyota Camry and RAV4 Take the Spotlight in September

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2018 Toyota Camry SE

Toyota Motors North America (TMNA) has reported September 2017 sales of 200,436 units, up 12.4% compared to September 2016 on a daily selling rate basis and up 16.9% on a volume basis (Sept 2017 had one more selling day than last year).

That puts overall TMNA sales for the year —including Lexus, which hasn’t been performing quite as well as Toyota—up to 1,831,479 units, just a hair over where they were at this time last year. Notably, the Toyota Camry, which just completed its first full month of sales after the all-new 2018 model was launched, was up 13.1% on sales of 34,732 units.

Related: Toyota Camry overview

“This month marked our first full-month of sales of the all-new 2018 Camry, outselling last year’s total with a double-digit gain in volume—a testament to the positive reception we are receiving on its bold new styling and TNGA-based performance,” said Jack Hollis, group vice president and general manager, Toyota division.

Still, the spotlight was once again focused on Toyota’s light truck division. Total SUV sales were up 43.2% in September while pickup trucks were up 15.8%, continuing the industry trend toward bigger vehicles, which makes it all the more impressive that the all-new 2018 Toyota Camry managed to break through.

Related: Toyota RAV4 overview

The RAV4 was up a whopping 44% on sales of 42,395 units, maintaining its status as the best-selling vehicle in the Toyota lineup while setting a ninth consecutive monthly sales record. The Highlander also managed the latter feat with sales of 20,359 units, marking the first time it tops 20,000 in 2017. Meanwhile, 4Runner, Tacoma, and Tundra sales in September were up 25.1%, 14.9%, and 17.4%, respectively.

“Toyota division light trucks continue to lead sales, with September marking a string of eight consecutive monthly sales records, and nine consecutive monthly best-ever sales records for Highlander and RAV4,” said Hollis. “In fact, RAV4, with more than 42,000 sales this month, marks three consecutive months of more than 40,000 units—an amazing feat!”