[VIDEO] Toyota Camry Dad Campaign Unfolds in Lead-Up to Super Bowl
The 2015 Toyota Camry took America by storm in 2014, and now it’s set to take the Super Bowl by storm. Toyota is planning a “One Bold Choice Leads to Another” campaign for Super Bowl XLIX, and in order to get fans pumped up, is also launching a lead-up campaign starring a variety of dads—both famous and unknown—making bold choices for their little ones.
The Toyota Camry dad campaign kicks off with a video that stars former Super Bowl MVP Kurt Warner, former linebacker LaVar Arrington, running back Fred Jackson, and defensive end DeMarcus Ware. In the video, these dads are asked the question, “Is being a good dad something you learn, or a choice you make?” Each dad talks about his own father and how he shaped his own role as a good father to his children. The interviewer even asks the kids how they know their fathers love them or are proud of them, and are treated to a variety of heartwarming answers.
At the end of the video, viewers are asked to tweet photos of their own fathers using the hashtag #OneBoldChoice to join Toyota’s big game celebration.
“This ‘One Bold Choice’ campaign is all about the bold choices we as parents—fathers—have to make every day for our families. These choices range from teaching our kids, to showing them what a loving relationship looks like, to displaying sacrifice, work ethic, excellence and love in all areas of our lives,” explained Kurt Warner. “Just as I try to encourage and inspire my kids to become greater tomorrow than they were today, my hope is that with the work of Toyota and this campaign, many others will be inspired to do the same in their lives.”
This initial video will be followed by two 60-second spots on TV—both of which will air on Super Bowl Sunday. The first spot will be shown during the pregame show, and will feature Amy Purdy, Team Toyota athlete and Paralympic medalist. The second spot will follow more dads, and will likely be similar to this teaser video.
Tune into the Super Bowl pregame show on February 1st on NBC to catch the action—both commercial and sporting.