Toyota and DoSomething.org Collaboration Challenges Young People to Take a Stand
Actor Nathan Kress in the PSA video for The Hunt, a Toyota and DoSomething.org collaboration
As the next generation enters adulthood, learning social responsibility is high on the radar for many young people. Many organizations and companies want to challenge young people to stand up for causes they believe in by offering incentives. One example of this is the recent Toyota and DoSomething.org collaboration, which have partnered to allow young folks to bring their ideas to fruition with “The Hunt.” [ Learn more in The Hunt’s PSA ]
The Hunt will run from August 4th until the 10th, and will let DoSomething.org members activate one-day campaigns around seven different areas, including education, the environment, and physical and mental health. Every day, members between the ages of 13 and 25 can participate in various campaigns in their communities to bring awareness to the causes of their choosing. As added incentive, Toyota will reward two The Hunt participants with a $10,000 college scholarship each, plus one participant will win a chauffeured concert experience.
Latondra Newton, Chief Corporate Social Responsibility Officer Toyota Motor North America, commented, “Toyota is proud to support DoSomething.org’s first ever crowd-sourced campaign, because we believe that when good ideas are shared, great things happen.” She continued, “We are inspired by the creativity shown by DoSomething members, the breadth, originality and fun of the campaign ideas themselves, and how much potential they have to impact their communities.”
If you or someone you know would like to participate in this Toyota and DoSomething.org collaboration, head to The Hunt’s website, or text HUNT to 38383. In the meantime, check out The Hunt’s PSA, featuring iCarly actor Nathan Kress.
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