Toyota Gains 13.3% in February Sales, Remains Top Auto Brand
2014 was quite an exceptional year for Japanese automaker Toyota. Combined sales of the company’s three brands (Toyota, Lexus, and Scion) were up just over 6% for the year, allowing Toyota to keep its crown as the top-selling retail manufacturer in the United States. And 2015 didn’t start off too shabbily, either; Toyota saw a 13.5% year-over-year sales increase in January. Now, as February has drawn to a close, we can see that this is clearly a pattern that Toyota plans to continue, as Toyota February sales rose 13.3% when compared with February 2014.
The Toyota brand itself saw impressive sales gains of 12.1% year-over-year, with a select few models standing out among the rest. The RAV4 saw sales rise more than 33%, setting an all-time February record. The 4Runner also saw extreme popularity, with sales up almost 38% from the previous year. Other superstars included the Tacoma (up 13%), the Corolla (up 10%), the Camry (up 13%), and the Sienna (up 48.5%).
“The auto industry is off to its best start since 2002 as truck demand continues to rise,” explained Bill Fay, Toyota division group vice president and general manager. “Toyota light trucks and SUVs, led by RAV4, set a new February record.”
Toyota’s luxury arm, Lexus, reported a sales increase of 22% over February 2014, putting the three brands in excellent standing for the coming months.