Toyota is the Most Googled Car Brand in the World
Toyota is locked in a titanic battle with Volkswagen for the title of “world’s best-selling brand” (secured by a narrow margin by the latter for the first time in 2016), but when it comes to the most Googled car brand in the world, the battle wasn’t even close.
Of the 193 countries analyzed by Quickco, Toyota was the most-searched in 74 of them. In second was BMW with 51 countries and in third was Hyundai with 17. Volkswagen lagged behind in seventh, behind Renault and Chevrolet.
Toyota was the most-Googled auto brand in the United States, China, Australia, and many other Asian, African, and South American countries, while BMW led the charge in Europe and Hyundai dominated Russia.
The study should be taken with a grain of salt, as it only looked into Google searches to gather data, and not all countries count Google as their most popular search engine (including China and Russia).
Still, some interesting information can be gleaned from the study. For instance, Quicko’s data showed that automaker popularity wasn’t necessarily associated with country of origin. You’d expect Toyota, Honda, or Nissan to come out on top in Japan, but it was BMW that took the crown there instead. Similarly, you’d expect the patriotic Americans at home to be looking up Ford or Chevrolet, yet it was Toyota that reigned supreme here.
- Tim ShultsContributor
Tim Shults is the President of the Shults Auto Group. In his spare time he likes to play golf and spend time with his four daughters. Shults Auto Group is the largest auto group in the Southern tier. With over 400 employees, Shults Auto Group has 11 different dealerships carrying 15 different makes and 2 strictly used car stores, Shults Toyota, Ed Shults Chevrolet Cadillac, Shults Chevrolet of Westfield, Edmond Chevrolet Buick GMC, Ed Shults Ford Lincoln of Jamestown, Kia of Jamestown, Ed Shults Subaru of Warren, Shults Hyundai, Ed Shults Chrysler Dodge Jeep of Warren, Shults Resale, Shults Resale Olean, and Shults Nissan.