Toyota Japan Commercial Rivals America’s Funniest Home Videos
Car commercials can be pretty hit-or-miss, but a new one from Toyota in Japan had us chuckling over our coffee this morning. The video promotes the Toyota Safety Sense C package available in the Japan-only Vitz, but you wouldn’t know that from watching the beginning of the commercial. Check it out and see what we mean:
The commercial starts with an amusing montage of accidents, starting with kids running into things and ending with distracted adults falling over a la America’s Funniest Home Videos. The point of the commercial is to show how easily we as humans get distracted, and how easily that can translate to distraction behind the wheel. The Toyota Safety Sense C package includes laser radar, a mounted camera, lane departure alert, and automatic high beams. The package is designed to bring top-notch safety features to the masses at an affordable price, rather than only offering them in expensive trim levels and luxury models.
Not only does the commercial demonstrate why safety features like this are important—it also gives us a giggle. The commercial will likely do well because it’s memorable, but also brings up an important point about safety on the roads. In this day and age, it’s easy to become distracted behind the wheel, so safety features like these are more important than ever.
Via: Rocket News 24