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Toyota Light Truck Sales Continue to Surge in August

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The 4Runner was a top performer in Toyota August 2018 sales

Perhaps better than anyone, Toyota embodies the industry trend of declining car sales and rising crossover and SUV sales. The Japanese automaker’s North American arm today reported August 2018 sales of 194,433 vehicles (excluding the Lexus division), marking a 1.2 percent decrease on both a volume basis and daily selling rate basis.

Nonetheless, Toyota posted its best-ever month for light truck sales, which includes crossovers, SUVs, and pickup trucks. The RAV4 continued to be the best-selling non-pickup SUV in America with a whopping 42,222 sales. The RAV4 is now at 281,707 units sold year-to-date, up 3.9 percent compared to 2017.

The Highlander and 4Runner SUVs experienced their best-ever August with sales up 23.6 percent and 24.2 percent, respectively. Tacoma sales also rose 35.3 percent to mark the pickup truck’s best August since 1996. The full-size Tundra pickup was up 7.2 percent as well, and with just four more months to go, all four vehicles are on track to beat their 2017 performance.


Related: Toyota RAV4 overview


Declining car sales brought the overall numbers down, but it’d be an understatement to say Toyota did poorly in this sector. The Prius remained the best-selling hybrid car in America and the Camry and Corolla continued to post very strong numbers, with 30,141 and 26,155 units sold, respectively.

The Mirai fuel cell vehicle and Corolla iM also managed to break the trend with sales up 65.7 percent and 44.2 percent, respectively. Toyota expects the Corolla iM will do even better when it is relaunched as the Corolla Hatchback, a true hot hatch that should be a very attractive offer for auto enthusiasts in its price segment.


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