Toyota Motor October Sales Rise Almost 7 Percent Thanks to SUVs, Camry
October was a pretty good month for the Toyota Group. All three of its automakers—Toyota, Lexus, and Scion—posted gains, for a total year-over-year sales increase of 6.9%. Toyota division, in particular, enjoyed a not-at-all-spooky month with an October sales increase of a whopping 7.5% over the same period in 2013.
Toyota Motor October sales were up thanks in part to the launch of the refreshed 2015 Toyota Camry. The sedan, which Toyota has been heavily marketing through a variety of media, saw a sales boost of close to 14%. Other Toyota superstars included the Corolla, with total sales of 24,959 units (up 5.6%); the RAV4, which increased sales by 22.4%; and the 4Runner, which was up by just over 38%. In fact, Toyota SUVs had an excellent month overall, with 43,961 sales for a 21.6% increase.
Bill Fay, Toyota division group vice president and general manager, had this to say: “October vehicle sales were the best for the month in 10 years as an improving economy and lower gas prices drove strong SUV sales. At Toyota we also saw a big jump in Camry sales thanks to the successful launch of the new 2015 model.”
The success of Toyota Motor October sales means that the Japanese automaker is, once again, the top retail brand for the 10th month running. At this rate, Toyota set to conquer 2014 as the world’s top automaker.