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Toyota and NCFL Team to Create Family Time Machine

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Toyota and the NCFL are helping familiies learn together with Family Time Machine.

An online survey of more than 2,000 adults in the United States, conducted by the National Center for Families Learning (NCFL) and Harris Poll, found that while parents spend an abundance of time with their kids, they often feel uncomfortable in attempting to help them learn and are not sure how to better utilize their time together. This is why Toyota and NCFL have teamed up to announce the Family Time Machine website and mobile app, which will help parents interact with other parents across the United States and keep better track of their time with their young’ns.

“Family Time Machine exemplifies Toyota’s commitment to supporting programs that help families learn together by transforming everyday moments into ones of great learning potential,” said Mike Goss, vice president of external affairs for Toyota Motor Engineering & Manufacturing North America, Inc., in a press release. “Literacy is critically important in maintaining a competitive workforce, so we’re especially pleased to build upon our longtime relationship with NCFL through the Toyota Family Learning initiative.”

According to the Family Learning Report, parents spend an average of 8.6 hours with their children every day, but 37 percent of parents don’t feel comfortable in helping their children further their educations outside of the classroom. To help, Toyota and NCFL have created activities that parents can use as a model and kids are certain to enjoy and made them available on Family Time Machine’s website. These activities include:

“Learning is no longer confined to a classroom, or a textbook,” said Emily Kirkpatrick, vice president of NCFL. “Children need to learn in ways that are relevant to real-life situations, and our recent study shows us that parents are open to inspiration. The Family Time Machine will help parents seize learning opportunities in everyday and every moment.”

To read the full NCFL report, visit

Related: Championing Efficiency: Toyota Prius Named One of 10 Best Green Cars