Toyota Offers J Balvin Fans Chance to Win Concert Tickets
As the leading automaker in the Hispanic market for 10 years running, Toyota is no stranger to supporting some of its biggest fans. And now, the Japanese carmaker is offering fans of Colombian Reggaeton singer J Balvin in certain markets the chance to win concert tickets, and even meet the man in person.
Toyota is a sponsor of the artist’s current tour, which runs from now until the end of October in states such as Florida, Georgia, North Carolina, Pennsylvania, New York, Illinois, Minnesota, Texas, California, Nevada, and Washington DC. The tour also features Mexican-American singer-songwriter Becky G. In some of these venues, fans will be able to ride and drive Toyota vehicles, and will be given the chance to win tickets and meet the artists.
“Toyota certainly recognizes the power and importance of music in the lives of so many of our guests,” explained Jack Hollis, group vice president marketing, Toyota Motor Sales, USA, Inc. “As a company, we are excited to partner with J Balvin on his first headlining tour, which also features one of our own, Becky G. We cherish our role in music, and will continue to foster the growth of up-and-coming artists like the two them on their journeys to making their dreams a reality.”
J Balvin has seen incredible success, with record-setting video views and chart-topping hits. Similarly, Becky G was among the artists listed in Time’s most influential teens of 2014.
You can follow the tour, as well as receive updates, by following @ToyotaLatino on Twitter, and by using the hashtag #VayamosJuntos.