Toyota is the Official Automotive Sponsor of Hispanicize 2014
Hispanicize 2014 is the largest event for Latino trendsetters, newsmakers, and influencers – gathering more than 1,500 of the country’s most influential Latino professionals across a wide variety of industries, to include: blogging, journalism, music, marketing, technology, film, and business. Toyota proudly announced their partnership with Hispanicize, stating they will be the official transportation and automotive sponsor of Hispanicize 2014.
According to Patricia Salas Pineda, group vice president of the Hispanic Business Strategy Group of Toyota North America, “Participating in marquee events such as this provides our company access to Latino influencers who are shaping the digital landscape, and we’re proud to be a partner.” According to the announcement, Pineda is tasked with “helping to maintain Toyota’s leadership position among Latinos and ensuring that the Hispanic perspective is fully integrated into growth strategies for all of its brands: Toyota, Lexus and Scion.”
Toyota has been the leading automotive choice among the Latino market since 2004, making Toyota the obvious choice as the automotive sponsor of Hispanicize 2014. The partnership between Toyota and Hispanicize continues to grow, creating opportunities for growth and evolvement in new and exciting ways. You can follow the event via social media at @Toyotalatino and @Hispanicize.