Toyota Promotes Hybrid Cars in Indian Market
Toyota is all about eco-friendly cars. From the introduction of the Prius at the turn of the century to the recent release of the Mirai fuel-cell sedan, the Japanese automaker is dedicated to producing cars that are kinder to both Mother Nature and to drivers’ wallets. That’s why Toyota has launched a campaign in India called FAME India Eco Drive, to help promote the use of alternative-energy vehicles in this growing market.
The campaign began in Delhi on November 26th and runs until December 7th when it will arrive in Chandigarh. During this time, the event will visit multiple Indian cities, giving the public an opportunity to see green vehicles in action and to get to know the technology that Toyota hopes to spread throughout the nation.
Toyota has partnered with the National Scheme on Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) India to help encourage Indian drivers to adopt this clean technology rather than driving more traditional gas- or diesel-powered cars.
As Toyota Kirloskar Motor’s Deputy Managing Director T.S Jaishankar explained, “India emerges as the fourth largest consumer of energy in the world, following the U.S., China, and Russia, in accounting for 4.4 percent of global energy consumption. We [Toyota] feel privileged to be a part of the FAME Eco Drive to educate and encourage the use of full hybrid vehicles in India. The Toyota Camry Hybrid is the first ever locally manufactured full hybrid vehicle―with 48 percent more fuel efficiency―and it emits 25 percent less CO2 when compared to a car of the same size in a petrol variant. From providing fuel efficient vehicles to developing ground breaking technology, our focus is on environmentally sustainable solutions in everything we do and every vehicle we make.”
The Camry Hybrid began production in India in August 2013 and now accounts for 85% of Camry sales in the country. Given the fact that India’s emissions are on the rise, the adoption of eco-friendly vehicles like the Camry Hybrid is important not just for the future of that country, but for the future of the entire planet.