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Toyota Supports Preservation of Endangered Historic Places

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Jim Colon (left to right) and Alva Adams-Mason present Marita Rivero, chairman-elect, National Trust for Historic Preservation, with Toyota’s donation.
Photo: Don West / fOTOGRAfIKS

While there are many examples of well-preserved historical places across the US, there are many other places that have been left in disrepair for many years. Preservation of endangered historic places can come with a hefty price tag, which is why the National Trust for Historic Preservation recently raised the red flag at more than 250 threatened historic sites. As a huge supporter of preserving history in order for the next generations to learn and grow, Toyota pledged $10,000 to help with the restoration of historic places in danger, such as Villa Lewaro—the estate of America’s first self-made female millionaire, Madame C. J. Walker.

Many of these places on the endangered list are important parts of African American history in particular. These places include, but are not limited to, Atlanta’s Sweet Auburn District, the Malcolm X-Ella Little Collins House in Boston, and Joe Frazier’s Gym in Philadelphia. The National Trust for Historic Preservation is dedicated to keeping these sites and many others accessible to the American public in the hopes that our country’s rich history will stay alive for years to come.

Jim Colon, Toyota Motor Sales vice president of African American Business Strategy, was vital in the decision to support the preservation of endangered historic places. He commented, “We applaud the National Trust for Historic Preservation for taking on the critical role of protecting vital African American historic sites for the enjoyment and benefit of all people interested in the history.  As a part of its commitment to education, Toyota is committed to sustaining our distinctive American treasures. They give us rare glimpses of our past that will help influence our future. The significant work undertaken by the National Trust will ensure the survival of renowned landmarks for generations to come.”