Toyota’s Find Your Match Experience Makes Buying a Car Intuitive and Fun
Aren’t we all thinking that buying a new car should be more like online dating? No? Oh well. With Toyota’s Find Your Match experience, buying a new car can be more like finding the one you love anyways. Find Your Match leads you through a quick, easy, and intuitive process—on a welcoming, well-designed website—to the exact Toyota that will meet your heart’s desires, or—if you’re more of the practical sort—to meet your everyday needs.
Find Your Match—a branch of Toyota’s website—uses a series of questions to determine the Toyota vehicles that match your answers. The first question is “Where are you headed?” with three possible answers: “off to work,” “out with family,” and “on an adventure.” Once you answer this question, Find Your Match asks subsequent questions to further hone in on your perfect Toyota vehicle.
When you finish the series of questions, Toyota will introduce you to your match(es). You can then choose to explore the vehicle, build one on the website, and even request a quote. Toyota’s Find Your Match experience allows you to go window-shopping for a vehicular companion—it’s eHarmony for cars and it’s love at first sight every time.