University of Texas Longhorns Sign the Chevy Silverado
In this day and age of college football, recruiting is more competitive than ever. Schools are creating hundreds of uniform combinations, state-of-the-art facilities and occasionally using illegal recruiting services to lure recruits (looking at you, Oregon). The University of Texas Longhorns just signed a five-star prospect that will assuredly cause some ripples in Austin, but won’t cost them a bowl ban – the Chevrolet Silverado.
Chevrolet has announced a partnership with the University of Texas Athletics program and the Texas Exes (UT’s Alumni Group) that will make the Chevy Silverado the Official Truck of the Texas Longhorns and of the Texas Exes for the next several years.
“There is no more appropriate place to showcase the stronger, smarter, more capable 2014 Silverado than in the heart of truck country at Texas Longhorn sporting events,” said Chris Perry, vice president of Chevrolet Marketing, in a press release.
“This partnership complements the Silverado’s overall marketing campaign, with its strong focus on Texas, where a Longhorn fan lives in one out of every three households and is almost twice as likely to buy a truck as the average consumer.”
Be on the lookout for Bevo hanging out on the sidelines of Texas Memorial Stadium with the 2014 Chevy Silverado this college football season.