Vicky Allen Named First Ford Vignale Brand Manager
Ford has announced Vicky Allen as the first manager of its new Vignale brand, tapping her to lead the company’s implementation of the Vignale program at 55 flagship FordStore dealerships in the UK.
Ford announced the new Mondeo Vignale model earlier this year as an exclusive, higher-class trim that would be complimented by a customizable ownership experience that includes dedicated relationship managers and service specialists.
“Our new Vignale brand reflects growing demand for highly-specified Fords accompanied by a concierge-style back-up dealership service,” said Allen. “Ford designers and engineers have responded with cars, which are hand finished by master craftspeople in our plants. This attention to detail is being extended to ownership, which achieves the same level of sophistication thanks our new state-of-the-art FordStores.”
Allen has been with Ford since 2002 and has served in roles including national dealer fleet manager for Ford of Britain. She will be responsible for overseeing marketing and sales for the Vignale brand, including the rollout of the Mondeo Vignale and the upcoming Vignale S-MAX in 2016.
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