[VIDEO] Chevy Hosts Truck Focus Groups to Prove that Driving a Truck Is Better
Chevy has been on a roll with its promotion of the Chevy Colorado. Today, we already showed you the brand’s funny Truck Guy Deodorant prank and the weirdness that was Chevy helping some guy get a girlfriend by posting misleading photos on his dating profile. And now: Chevy’s own truck focus groups demonstrate that people think trucks make you sexier, more reliable, and better at picking out badass pets.
No, we’re being serious. Check out what all the truck focus groups, from kids to guys with beards to young single women, have to say below:
Chevy claims that the video includes real people and not actors, but parts of it do feel staged. Regardless, it’s really funny to watch and demonstrates everything that the brand is doing right when it comes to marketing the all-new Colorado.
We expect to see even more genius ideas out of the Chevy truck marketing department soon. Though, we’re not sure anything can top the Truck Guy Deodorant…unless Chevy’s working on some aftershave and maybe some shampoo. Then we’ll talk.