[VIDEO] Trippy Hyundai Tucson Ad with Actress Hannah Ware & Her Changing Faces
You may recognize Hannah Ware from her role in this summer’s Hitman: Agent 47, or from her previous performances in television series Boss and Betrayal. Or you might not recognize her at all–that’s what has made Hyundai’s choice of her as a spokesperson for the new Tucson so intriguing.
The English-born model-turned-actress has a stern, abstract style of humor, which she’s put to use in an odd series of spots on the Hyundai Tucson.
These brief videos have lead to a full 60-second commercial that continues Hyundai Europe’s #ChangeIsGood campaign. Ware drives the redesigned Hyundai Tucson in the video, which you can watch below.
Hyundai Tucson & Ware’s Changing Faces
To stir up interest in the Tucson, replacing the ix35 crossover, Hyundai has crafted its multi-faceted #ChangeIsGood campaign to convince brand fans and skeptics that change can be a good thing, rather than a weakness.
The latest commercial features the gorgeous Hannah Ware sporting a number of radically different looks–punk, hippie, suburban mother, business woman, and even a male beatnik. Her appearance radically changes as she drives, speaking her monologue about how her changing life as an actress shows that change–referencing the Tucson–is good.
The commercial–while not anything amazing–is a great opportunity for the up-and-coming Ware to show her versatility while spotlighting a hot new SUV.