[VIDEO] Volvo FH Truck vs Koenigsegg One:1
Volvo Trucks is back on its steed, creating viral ads that drive home the point of quality products by way of something odd/funny/dangerous.
First, we got stunts involving Volvo Trucks president Claes Nilsson standing on a truck being suspended 65 feet above a harbor and another truck being driven up a mountain pass by a hamster. Of course, who could forget the most epic of splits, which made viral waves one short year ago.
Today, Volvo is promoting its FH truck and the new I-Shift Dual Clutch gearbox by having Fifth Gear host Tiff Needell driving against the Koenigsegg One:1 at the Knutstorp racing circuit in southern Sweden.
For the uninitiated: the Koenigsegg One:1 is the world’s first “megacar,” so named for its ratio of 1,360 horsepower to 1,360 kg of curb weight. It’s pretty spectacular and also a sexual tyrannosaurus.
“When Volvo Trucks challenged us to a race, it was impossible to turn down,” says Christian von Koenigsegg, CEO and founder of Koenigsegg “We are always open for the unexpected and what could be more unexpected than for a Megacar to go up against a heavy truck on a race circuit?”
Once Needell gets down to brass tacks (at about the three-minute mark), he’s practically giddy over how responsive the Volvo FH steers and how light it feels despite carrying a curb weight of about 8 tons.
When he applies the brakes and discovers that they are capable of creating a pretty ridiculous stopping distance, Needell’s face is absolutely priceless.
At about the four minute mark, we get down to the challenge: can the Volvo FH truck do two laps in the time it takes the Koenigsegg One:1 to complete one lap?
We won’t spoil the ending for you, but suffice it to say, Volvo and Koenigsegg have a nice little video on their hands that ought to do wonders for drumming up interest in both of their products.