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Volkswagen “Eyes on the Road” Video Drives Message Home

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An unsuspecting audience gathers for "Eyes on the Road."

An unsuspecting audience gathers for Volkswagen’s “Eyes on the Road.”

We’ve all seen texting and driving ads by now. Some of us choose to ignore the ads as much as we ignore the message of the ad when we’re on the road, and this is tragic. Lives are lost every day because of texting while driving. In fact, a recent New Safe Kids Worldwide study showed that the leading cause of teenage death is motor vehicle crashes. One of the big culprits behind these fatalities is texting.

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Perhaps just as fed up with this totally avoidable tragedy, Volkswagen put out the video below called “Eyes on the Road.” In “Eyes on the Road,” residents of Hong Kong enter a cinema, armed with their cellular devices, and have no idea what kind of experience they are about to have.

Eyes on the Road

All of the moviegoers on their phones

I don’t want to give any more away, so just watch “Eyes on the Road” below, and be prepared for some chills.

“Eyes on the Road”

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  • Lisa CopelandContributor

    Lisa Copeland is a contributor to The News Wheel and the founder of Crushing Mediocrity. Lisa Copeland is a leader in the automotive industry, distinguished by Automotive News in 2015 as one of the Top 100 Leading Women in the North American Auto Industry. Lisa was the Managing Partner of FIAT/Alfa Romeo of Austin when it was named a Best Dealership to Work For thanks to her innovative leadership strategies. She now works as Head of Automotive Retail Strategies at The Culture Works and speaks nationwide on building culture in the workplace.