Volvo Concept XC Coupe Teased Ahead of Detroit Debut
Volvo has undergone a big change in an attempt to shake the stale styling that has stagnated sales in recent years. Thomas Ingenlath has stepped in as Senior Vice President of Design, and the world was given a glimpse of what he hoped to transform Volvo into back in September when the Swedish automaker unveiled the Volvo Concept Coupé.
“The next chapter in Volvo Cars’ new design story showcases how the company’s famous safety technology as well as a contemporary Scandinavian active lifestyle could be integrated into the new architecture,” Volvo tells us in a press release, but what would a pre-debut story be without a teaser video? Don’t worry. We’ve got one.
The video ends with a simple inquisition: “Is this Volvo?” Will the Volvo Concept XC Coupe change your perception of the brand, or will you hold your judgment until the production model is released?