Volvo Global Sales in April Up 10.5 Percent
Volvo global sales in April rose 10.5 percent year-over-year on the strength of continued growth in China and steady performances in the United States and Europe.
China took the wheel as the automaker’s leading market once more in April. Volvo Cars shipped 6,581 units, marking a 39.7 percent increase over sales in April 2013. Each model offered by Volvo in the world’s largest auto market saw sales growth, with the XC60 standing once again as the brand’s best-selling model.
Volvo sales in China are up 29.1 percent year-to-date in China.
Volvo sales in the United States grew for the second consecutive month. Helped by the performance of the ’60-series models, sales in the US were up 3.6 percent in the month of April.
Volvo also enjoyed a strong April in markets such as the UK, Spain, and Netherlands, and cumulative sales for Western Europe were up 6.2 percent with a total of 13,737 units moved.
In Volvo’s home country of Sweden, the automaker controls close to a 21 percent market share after April sales were up 19.6 percent. Volvo, who is not shy about their Swedish heritage, is moving forward with the second phase of their “Made by Sweden” advertising campaign. The new portion of the campaign will feature contributions from musician Robyn and footballer Zlatan Ibrahimovic.
“Volvo Cars’ new products and marketing activities continue to build demand for our cars around the world”, says Alain Visser, Senior Vice President Marketing, Sales and Customer Service at Volvo Cars. “We have now reported growing sales for ten consecutive months and with more exciting news to come the outlook going forward is very promising.“