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[WATCH] Trailer for “Rebirth of an Icon,” Ford’s Eight-Part 2016 Focus RS Documentary

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2016 Ford Focus RS

2016 Ford Focus RS

Ford has been on fire with its performance division in 2015; from the launch of the Ford Performance brand proper to a onetwothree knockout shot at the Detroit Auto Show, Ford has been hitting it out of the park all year long. One of the most exciting reveals this year has been the all-new 2016 Ford Focus RS, which is coming to America for the first time and looks like it’s going to be one of the craziest cars on the road (in a good way).

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Now, to help get us all just a bit more pumped up for the Focus RS’ arrival, Ford is launching an eight-week episodic documentary series entitled “Rebirth of an Icon,” which will chronicle the Focus RS’ progression from brain baby to road beast.

“The Focus RS is a unique performance vehicle with an incredible heritage. This creates enormous expectation and intense pressure that demands teamwork, sheer determination and a single-minded focus on delivering the ultimate Focus,” said Ford’s Group Vice President, Global Product Development, and Chief Technical Officer Raj Nair, who features prominently in the series. “This access-all-areas documentary perfectly captures what is at times a bumpy ride.”

2016 Focus RS

“Rebirth of an Icon” will also star Gymkhana legend and frequent Ford collaborator Ken Block, who drove the Focus RS onto the stage when it made its world premiere earlier this year.

The YouTube series gets underway on September 30th with the inaugural episode featuring Block and Nair talking about their expectations while driving an early Focus RS prototype.

Check Out the Trailer for “Rebirth of an Icon” Below:

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  • Richard BazzyContributor

    Richard Bazzy is the face of Pittsburgh's Shults Ford. Managing both Shults Ford of Harmarville and Shults Ford Lincoln of Wexford, Richard's eccentric attitude toward selling Shults cars always ensures you will want to come back for more. Find out more information about this author on ”Google+.