Winner of The Redress Forum: Ford Design Challenge Announced
What would you do with a bunch of old car seat covers? If your answer is to take them and repurpose them into glamorous dresses, jackets, and shirts, then you might just be interested to hear about The Redress Forum: Ford Design Challenge.
Ford brought together designers in Europe and Asia and tasked them with taking waste and excess materials left over from Ford vehicle production and turning it into clothing. Part of Hong Kong Fashion Week, The Redress Forum: Ford Design Challenge included entries from 10 finalists from countries such as Denmark, France, and the United Kingdom.
“Sustainability is a key element of Ford design and it is tremendously exciting to see material from our cars given a new lease of life on the catwalk,” said Emily Lai, manager, Color and Materials Design, Ford Asia Pacific. “Designers have the power to affect environmental waste through their designs and the design process, and can minimize this total impact through the creative use of materials and other innovations. All the creations we have seen are innovative and thought-provoking, and we applaud each participant for rising to the challenge.”
Ultimately, Amandah Andersson of Sweden won the 2014-2015 EcoChic Design Award with an outfit created using felt and cloth originally used in the seats of a Ford Mondeo and Kuga.
“Waste-to-landfill is a big issue our planet faces and we at Redress work to raise awareness about how we can reduce this,” said Christina Dean, founder and CEO, Redress. “The Redress Forum: Ford Design Challenge was a great demonstration of how sustainable design thinking is as relevant for fashion as it is for the automotive industry.”