XT5 Crossover Arrives, Cadillac Sales Continue to Decline in April
Cadillac sales in April were down 28.9% from the 15,801 units delivered in April 2015, totaling 11,236 units overall and 10,376 units delivered at retail. A significant portion of this sales decrease can be contributed to cycling out the SRX in favor of the new 2017 Cadillac XT5 crossover, which arrived late in the month.
Cadillac’s two newest models—the XT5 and the CT6 sedan—contributed sales totaling 304 units and 285 units, respectively. The CT6, in its second month on the market, has a total of 320 units delivered thus far.
General Motors points out that it was not all doom and gloom for Cadillac in April: average transaction prices sat at $54,600 per vehicle, increasing $1,600 from ATPs in April 2015. It was also noted that the ATS, CTS, and XTS all gained year-over-year retail market shares in their respective segments.
Despite the gain in retail market share, overall sales for the ATS, CTS, and XTS were down 18%, 22.7%, and 31.6%, respectively. Sales of the ELR were also down 8.7%. Through four months, all four of those cars are down double digits: sales of the ATS are down 21.3% at 6,254 units, sales of the CTS are down 16.6% at 5,308 units, sales of the XTS are down 12.3% at 7,394 units, and sales of the ELR are down 14% at 357 units.
Sales of the Escalade and Escalade ESV were down 7% and 7.2% in April, respectively. Through four months, sales of the Escalade are up 0.9% at 6,829 units.