XT5 Crossover Arrives, Cadillac Sales Continue to Decline in April
Cadillac sales in April were down 28.9% from the 15,801 units delivered in April 2015, totaling 11,236 units overall and 10,376 units delivered at retail. A significant portion of this sales decrease can be contributed to cycling out the SRX in favor of the new 2017 Cadillac XT5 crossover, which arrived late in the month.
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Cadillac’s two newest models—the XT5 and the CT6 sedan—contributed sales totaling 304 units and 285 units, respectively. The CT6, in its second month on the market, has a total of 320 units delivered thus far.
General Motors points out that it was not all doom and gloom for Cadillac in April: average transaction prices sat at $54,600 per vehicle, increasing $1,600 from ATPs in April 2015. It was also noted that the ATS, CTS, and XTS all gained year-over-year retail market shares in their respective segments.
Despite the gain in retail market share, overall sales for the ATS, CTS, and XTS were down 18%, 22.7%, and 31.6%, respectively. Sales of the ELR were also down 8.7%. Through four months, all four of those cars are down double digits: sales of the ATS are down 21.3% at 6,254 units, sales of the CTS are down 16.6% at 5,308 units, sales of the XTS are down 12.3% at 7,394 units, and sales of the ELR are down 14% at 357 units.
Sales of the Escalade and Escalade ESV were down 7% and 7.2% in April, respectively. Through four months, sales of the Escalade are up 0.9% at 6,829 units.
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