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XT5, CT6 Sales Strong Despite Cadillac’s March, Q1 Declines

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Cadillac brought its entire model lineup to the 2017 Chicago Auto Show, including the 2017 Cadillac XT5 crossover

Cadillac sales in March totaled 12,861 units, down 1.5% year-over-year. Retail sales were down 3.6% at 11,103 units. The Cadillac XT5 and CT5 represented the lone sources of light for the brand in what was otherwise a dim month.

Sales of the new XT5 totaled 5,280 units overall, 29.7% better than sales of the Cadillac SRX—the crossover that it replaced—in March 2016. Retail sales of the XT5 were 22% better than that of the SRX last year, and retail average transaction prices were 9% higher. Cadillac sold 16 leftover SRX crossovers in March.

What’s the Difference? Compare the next-gen XT5 to the outgoing SRX

Sales of the Cadillac CT6 were also strong in March at 968 units. Sales of every other Cadillac vehicle were down during the month: ATS sales declined 26.5% at 1,367 units, CTS sales were down 41.2% at 882 units, ELR sales were down 98.1% with just two units delivered, Escalade sales fell 16.5% at 1,648 units, Escalade ESV sales were down 4% at 1,214 units, and XTS sales were down 34% at 1,484 units.

With the first quarter in the books, Cadillac’s total sales are down 4.6% in the United States at 33,982 units delivered, and retail sales are down 4.5% at 28,791 units. At 13,454 units, sales of the XT5 have well eclipsed the SRX’s Q1 2016 sales mark of 12,866 units. CT6 sales total 2,404 units as the flagship sedan celebrates the first anniversary of its launch last year. Apart from the Escalade ESV, which has seen a 3.9% sales increase, every other Cadillac model has seen sales drop by double digits from 2016.

New for 2017: 2018 Cadillac CT6 gets a mid-cycle refresh—more colors, more features