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2014 Dodge Durango R/T SEMA Concept Shows Subtly is Key

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2014 Dodge Durango R/T SEMA Concept

2014 Dodge Durango R/T SEMA Concept

When a car show takes place in Las Vegas, there’s no surprise that the car concepts tend to be a bit over the top. The Special Equipment Market Association (SEMA) Show has car concepts that tend to define the word flamboyant. Whether it’s outrageous, eye burning colors or aftermarket additions that make your car look futuristic, SEMA is a haven for those who like their cars to be noticed, so when a customized concept vehicle doesn’t try to make a splash, it really gets noticed.  Such was the case with the 2014 Dodge Durango R/T SEMA concept.


The 2014 Dodge Durango R/T SEMA concept is so modestly modified, you can’t help but notice it in amongst the other dolled up cars. Offering the first glance at after market possibilities for the 2014 model, the Durango proves to car enthusiasts everywhere that subtly can key if you want to make your presence known.


With custom hood inserts, 22-inch dark wheels and custom fender flares, the slight changes made to the Durango merely enhance the appeal of the car without altering its exterior structure. Inside, the Durango has an ambient lighting kit, bright pedals, upscale, top-notch floor mats and new doorsill guards. To top it all off, it also has Katzkin leather and wireless internet connectivity as part of the Uconnect infotainment system.


There is no doubt that Dodge follows the “Keep it simple, stupid” idea with the 2014 Dodge Durango R/T SEMA concept. What do you think of the concept?