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2017 Lincoln Continental Leads to September Sales Gain in First Month

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The Lincoln Continental offers plenty of tech for only around $45,000

2017 Lincoln Continental

The Lincoln Motor Company reported an 8% retail sales increase in September and an overall increase of 1.3%. Lincoln’s retail and commercial sales totaled 8,797 units, up from the 8,680 units delivered in September 2015.

Lincoln received a significant boost from the rollout of the long-awaited 2017 Lincoln Continental, which arrived at dealerships around the country in late August. Sales for the Continental totaled 775 units in its first full sales month, indicating a strong end of 2016 for Lincoln cars.

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“We had a really good first month with Continental sales, and the vehicle is turning very quickly on dealer lots, in less than six days,” said Ford US sales analyst Erich Merkle. “Sales will continue to improve as we improve nationwide availability of Continental at our dealerships. We’re very pleased with the way that it is being received and are very excited about the early results.”

Sales of the Lincoln MKZ were down 1.7% last month at 2,447 units, but Merkle reported that the average transaction price was up $3,100 year-over-year. In contrast, the ATP for the midsize luxury sedan segment is down $1,300 from this time last year.

Thanks to the arrival of the Continental, total Lincoln car sales were up 15.6% for the month at 3,461 units. Through nine months, Lincoln car sales are down 1.5% at 27,959 units.

Lincoln’s SUV sales were down 6.2% in September, but both the MKX and MKC posted strong year-over-year gains. Sales of the MKX were up 8.7% at 2,322 units, and MKC sales were up 2.3% at 2,086 units. Both vehicles have posted year-to-date sales increases (49.7% and 3%, respectively), leading Lincoln SUV sales through September to a 15.1% increase.

Through September, Lincoln’s US sales are up 8.7% with 80,435 vehicles delivered, leaving open the possibility that Lincoln’s full-year sales could eclipse 100,000 units.

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