#BecauseFutbol Ads Gear Up for 2014 FIFA World Cup
A shot from one of the #BecauseFutbol ads
Hyundai will be releasing two all-new ads for the 2015 Sonata as the world gears up for the 2014 FIFA World Cup Brazil™. Both 30-second spots will air on ESPN and Univision with the hashtag #BecauseFutbol as part of the brand’s exclusive automotive advertising sponsorship with the networks for the World Cup series. This is the fourth consecutive World Cup for which Hyundai has been the official vehicle sponsor, since 2002.
The ads are meant to demonstrate what being a true fan of the World Cup—and of Hyundai—really means, drawing on Hyundai’s recent number one ranking in customer loyalty for the fifth year in a row, according to Brand Keys.
“Soccer fans are more than just supporters of the game – they are die hard, loyal fanatics for their teams and countries,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “As the industry leader in customer loyalty, Hyundai knows a thing or two about passion. This year’s World Cup campaign shows what being a ‘true’ fan really means; and how for 30 days people come together, lives change, emotions rise and unexpected moments happen.”
The first spot, “Boom,” is a little risqué, demonstrating that the love of soccer can inspire the world to, shall we say, work on continuing the human race—#BecauseFutbol.
Nine months after the World Cup, there are a lot of pregnant women–#BecauseFutbol
Check it out below:
#BecauseFutbol: Boom
The second spot, “Avoidance,” turns to a man who has recorded a soccer game and is trying to make it through the day without spoiling it. In the end, however, his own daughter spoils it, and the viewers feel his pain—#BecauseFutbol.
A man avoids the world around him–#BecauseFutbol
View it below:
#BecauseFutbol: Avoidance
“Hyundai chose to focus on the fans, and the passion Hyundai shares with them for the sport of Futból,” said Greg Braun, executive creative director, INNOCEAN USA, the agency responsible for the ads. “The statement, ‘Because Futból’ was the perfect summation of the phenomenons that passion creates.”
The #BecauseFutbol campaign is more than just advertisements, however. Hyundai is also letting fans share their passion for the game at BecauseFutbol.com.
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