Advertising Company Predicts an Increased Demand for U.S. Cars by Month’s End
Last month showed a preliminary rebound in American car sales. And it looks like May will continue that trend. According to the advertising agency Universal McCann, the U.S. demand for vehicles will increase significantly by the end of this month. Ownership Advantages: Some of the perks of becoming a Chevy owner A predicted rebound for […]
Ford Names BBDO Lead Global Creative Advertising Agency
Ford announced in October that it has appointed BBDO its global creative advertising agency moving forward and that Wieden + Kennedy will serve as its creative partner on select advertising projects. WPP will remain a part of Ford’s advertising team as a leader of activation, which entails media planning and buying, shopper and performance marketing, […]
Ford Ends Advertising for Sedans Ahead of Lineup Cuts
Don’t be surprised if you suddenly notice a lack of advertisement for Ford cars. That would be because Ford is now no longer nationally advertising for its Fiesta, Fusion, Focus, and Taurus as part of its plans to axe these vehicles from its lineup moving forward. According to Automotive News, Ford has wrapped Tier 1 […]
Mitsubishi Announces New Advertising Campaign to Promote the Eclipse Cross
Those following along with Mitsubishi news already know that the all-new Mitsubishi Eclipse Cross is making its way to dealership showrooms nationwide. But in order to advertise to those who don’t necessarily keep up with publications like The News Wheel, Mitsubishi is launching a brand new advertising campaign called, “A Classic Reborn.” This ad campaign frames the […]
GTB Taps Tito Melega to Head Up Global Ford Advertising
Ford Motor Company’s dedicated ad agency, WPP Group’s Global Team Blue (GTB), has named Tito Melega its new Global Chief Creative Officer. Melega’s rap sheet is one replete with awards ranging from the Emmys to Cannes and work done with clients that include Pepsi, Kodak, and Holiday Inn. New Ford Vehicles: 2017 Ford Fusion gets […]
Leadfoot Ladies: Should the US Ban Sexist Advertising?
America might be the land of the free and the home of the brave, but what we see in advertising is fairly controlled. For example, in the US advertisers cannot show the people in ads actually drinking the alcohol they may be advertising, and promoting cigarettes or any tobacco products is prohibited on TV. But […]
The History of Roadside Billboard Advertising
How our highways became cluttered with giant signs
You might not realize it because you’ve probably tuned them out with how pervasive they are, but roadside billboards are everywhere. Everywhere. Drive through any major state and you’re bound to see dozens of signs for injury lawyers, fast food joints, and banks. Known as hoarding in the UK, billboards are an eye-grabbing way of getting your […]
BMW Skips Out on Super Bowl Advertising for the Second Year in a Row
With less than a month left until Super Bowl LI, many sports fans are currently pondering which teams will advance through the playoffs. However, many viewers are eagerly waiting to learn more about which brands will have commercials during the big game. It would seem that one big name in the automotive industry has decided […]
Ram Launches New Spanish-Language Advertising Campaign
When it comes to advertising in the automotive world, it’s important to relate to every customer. This is why Ram has decided to launch a brand-new Spanish-language advertising campaign that targets one of its largest customer demographics. Ram’s new campaign, which is called “Boss,” celebrates hardworking people who are their own boss and capable of […]
Could Kit Harington and Tom Hiddleston be the Heralds of a New Age of Car Advertising?
The way women are treated in the car buying process is a frequent topic here at The News Wheel. While women majorly contribute to 85% of car buying decisions, most of the time we are still regarded as second-class citizens when we walk into car dealerships. Outside of the deal office, advertisements for vehicles on sale […]
Two Major Advertising and Marketing Companies in Detroit Have Merged to Serve GM
With US sales down this year for both the Buick and GMC brands, it has been announced that major changes have been made in the marketing and advertising agencies that serve both GM automakers. DigitasLBi and Leo Burnett are two ad agencies that have served GM for extended periods, but its parent company, Publicis Groupe, has announced both […]
Dodge “Wisdom” Commercial Takes Top Prize in Nielsen Global Automotive Advertising Awards
There are few commercials out in the automotive world that are as memorable—and inspiring—as Dodge’s 2015 “Wisdom” Super Bowl commercial. This 60-second television spot features a group of 100-year-olds spouting straight-forward wisdom that they believe all people should follow. Dodge’s commercial was so beloved that they even did a reboot of it commemorating the brand’s […]
Cadillac Announces Workshop for UAE Film and Advertising Students
Cadillac has announced not only that it is renewing its sponsorship of the American University in Dubai’s annual Original Narrative student film festival for a third year, but also that it will host a workshop during the event geared toward providing creative minds with an insight into its “Fashionably Early” campaign. According to Cadillac, the […]
Chevy Wins Advertising Award for Viral “Technology and Stuff” World Series Gaffe [VIDEO]
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For the third annual year, One Show held its Automobile Advertising of the Year Awards at the Detroit Auto Show. And while brands like Honda and Acura took home trophies for their creative commercials, Chevrolet was honored for a very different piece of viral marketing. Specifically, Chevy was recognized for the way it capitalized on […]
Acura Wins One Show Advertising Award for Crash-Test Dummy Commercial
American Honda Motor Co. cleaned up at One Show’s third annual Automobile Advertising of the Year Awards during this year’s Detroit Auto Show. The automaker took home two trophies in the Broadcast Television category: one for the stop-motion Honda ad “Paper,” and one for the sort-of creepy Acura crash-test dummy commercial “The Test.” The award-winning […]
Honda Wins One Show Advertising Award for Stop-Motion Commercial “Paper”
Anyone who follows the world of automotive advertising knows two things: 1. Chevy’s “Real People, Not Actors” commercials are a damned dirty lie, and 2. Honda has the best ads in the business. Recent ads for the Civic, like the urban-themed “Jackets” and the computer-animated “The Dreamer,” fall into the good-but-not-great category. At the next tier, […]
Infiniti Taps CP+B For Global Advertising
Crispin Porter + Bogusky, better known as CP+B, has been named the new advertising agency for Infiniti’s global campaigns. The multinational advertising and digital agency replaces TBWA, and will now be responsible for all campaigns done for the luxury auto brand in markets such as Canada, the United States, and China. China will be of particular […]
Let the Chevrolet Trax Advertising Begin!
Chevrolet announced that it would be bringing the Trax to the U.S. lineup earlier this year at the New York International Auto Show. While the small SUV won’t officially hit the market until early next year, initial Chevrolet Trax advertising shoots have begun. And what better place than in the heart of the American automotive […]