How Does Howie Long Really Feel About Steps on Pickup Trucks?
During the Great Truck Wars of 2009, Chevrolet made the curious decision to highlight one of the F-150’s available features in what was ostensibly an ad for the Silverado. But in the minds of Chevy’s marketing dudes, of course, they weren’t endorsing the product—they were mocking it: Related info: 2015 Chevrolet Silverado 1500 model overview […]
Howie Long Chevy Silverado Video Explores Truck’s Features
It’s not really a secret, but we at The News Wheel kinda like trucks. Like, kinda really like trucks. So when we come across a video of two dudes talking about trucks, you can probably imagine that our day was made. That was exactly what happened when we discovered this Chevy Silverado video this week, […]
Honda Steals Subaru’s Shtick with Emotional Dog Commercial of Its Own
Subaru has a signature advertising strategy, and it involves putting really cute dogs in all of its commercials. In the past, the brand has given us a series of videos about a family of driving dogs, a folksy Outback ad about a woman dreaming of riding the rails with her dog, and perhaps the automaker’s […]
Chevy Attacks Ford F-150’s Aluminum Pickup Bed in New Ad
The Truck Wars are back in full swing, and this time the battle is being waged over the Ford F-150’s lightweight aluminum pickup bed and the Chevy Silverado’s high-strength steel bed. While Ford is proud of the weight loss it’s accomplished by switching to aluminum parts, Chevy says that its engineers have discovered a chink […]
Chevy Silverado “Farm-to-Table” Video Challenges Everything I Thought I Knew About Truck Guys
For a while, Chevrolet was advertising its Colorado with testosterone-fueled commercials that waxed rhapsodic on the virtues of being a “Truck Guy.” According to Chevy, owning a pickup was synonymous with being a real “man’s man”—the kind of sexy, rugged, powerful “bad boy” you wouldn’t want to take home to your parents. But now the […]
New GM Web Video Attacks Aluminum Parts Used In Ford F-150
In an effort to take control of the highly profitable pickup segment of the US auto-industry, GM recently released a video of NFL broadcaster Howie Long interviewing Chevrolet Chief Engineer Eric Stanczak about the higher costs required to repair the 2015 Ford F-150, as opposed to the 2015 Chevy Silverado. General Motors hired AMCI Testing, […]
Audi Super Bowl Ad Shows Off New Electric e-tron Sportback
Yes, it’s that time of year again. The beginning of February brings with it the buzz of the Super Bowl, with viewers tuning in for football fun, halftime performances, and the traditional slew of wacky commercials. Football’s biggest night is an attractive one for companies of all kinds, with each competing to attract the attention […]
Let’s Name the Ohio BMV’s New Mascot (Something Not Platey McPlateface)
Ohio’s Bureau of Motor Vehicles has now reached “I’m sure that that dashboard light is nothing” levels of unwise choices, as it has created a new mascot and then turned and asked the Internet, “Hey, how about you guys name this thing?” Here’s a Better Idea: Keep up on these important regular vehicle service tasks The […]
2016 Prius is for Nerds, Hippies and Weirdos According to Latest Toyota Ads
If you’re going to make fun of a certain group in a commercial, you usually want to insult the group most unlike the one you’re trying to appeal to, like Chevy is so apt to do in its pickup truck commercials that do their best to alienate “unmanly” viewers. Or you could do what Toyota […]