RV Popularity Soars Among Millennials During Pandemic
A new survey by the RV Industry Association shows that millennials are now more interested in buying an RV than any other age demographic — and while RV popularity has grown across the board, millennials are now beginning to put their money where their mouth is. Outdoorsy, an RV rental marketplace, says that first-time renters […]
Mazda Survey Reveals Why Millennials Love Road Trips
Although millennials have been cited as the reason for the downfall of every industry, ranging from canned tuna to diamonds, it seems that they’re embracing one classic American tradition: the road trip. According to a study commissioned by Mazda, millennials find road trips to be a fun, relaxing and engaging way to spend free time […]
New Hummer EV Appeals to Millennials More Than Boomers
After GMC introduced its new Hummer EV in a Super Bowl advertisement, Piplsay conducted a survey about the success of the advertisement and the potential success of the new truck. One interesting finding from the survey was that millennials seem to be the most attracted to the Hummer EV. A Truck Bed to Handle the […]
Millennials Trust the Auto Industry More Than Their Parents
There have been a lot of changes in recent years to the auto industry, from the growth of driver-assist technologies and the development of longer-range electric cars. According to a recent U.K. study, the good news is that Millennials are ready to stick with the industry for the long run – more so than their […]
Generation X and Millennials Just as Good at Collecting Cars as Boomers
Although boomers seem to have cornered the market on collecting, driving, and purchasing classic cars, members of Gen X and Millennials are staking their claims in the world of car collecting, as well. Check Out: Robert Downey Jr. commissions Captain America Camaro for co-star “It’s true that baby boomers account for the plurality of demand in […]
Report: Millennials Wish You Would Stop Cancelling Sedans
There’s no question that the world of cars is changing. If sales numbers are any indication, drivers now prefer crossover vehicles and trucks to puny sedans. Nissan isn’t so sure that’s the truth, and now it has the data to back up its continued commitment to sedans like the Nissan Altima and Maxima. Take it Home for Less: Learn […]
Kevin Harvick’s Millennial Mustang Sure Was Something, Wasn’t It?
If you were watching the Monster Energy NASCAR All-Star Race at Charlotte Motor Speedway this past weekend, you may have at some point in the evening fallen under the distinct impression that your brain had betrayed you. It couldn’t be possible, you may have thought, that Kevin Harvick was driving around in a Ford Mustang […]
Study Says Millennials and Younger Buyers Prefer Chevy Vehicles
Chevy seems to have found a loyal fan base among Millennials and younger car buyers (Gen Z). A study by AutoList.com, which included the responses of approximately 1,750 car shoppers, posed three questions to survey respondents, and when the answers were tallied, Chevy came out on top. Learn More: About the 2019 Chevy Equinox The […]
New Survey Indicates Millennials Are Opting for Cheaper Vehicles
Millennials are quickly becoming a dominant consumer group in the U.S., especially since there’s an estimated 71 million of them, per QuoteWizard. The auto industry is just one market this group impacts. From boosting RV sales to advocating for more public transit options, this demographic is definitely shaking up previous trends. Now, it turns out […]
RVs Are Increasingly Popular Among…Millennials?
Last month we reported that the recreational vehicle market was set for rapid growth, and as it turns out one of the primary and perhaps unlikely markets driving that growth is millennials. According to the Recreational Vehicle Industry Association, a trade group based in Washington DC, the average age of RV owners is now 45, […]
The New Majority: Millennials and Gen Xers Dominate Classic Car Market
According to Hagerty, one of the world’s largest communities of classic car aficionados, millennials and Gen Xers now comprise the majority of the classic car market. These two demographics used Hagerty’s Valuation Tools and sought out classic vehicle insurance quotes more often than baby boomers and pre-boomers by a margin of approximately 53-47 percent. If […]
Will Cadillac XT4 Rollout Lure Millennial Buyers?
The eagerly anticipated 2019 Cadillac XT4 will start showing up at dealerships over the next few weeks. To coincide with the all-new luxury crossover’s arrival, Cadillac is planning television ads that appeal to potential customers — especially millennial women. Crossovers are among the hottest-selling vehicles right now. Cadillac is hoping to make a splash in that […]
Study: Millennials Don’t Want To Work for Car Dealerships
Millennials have become a bit of a joke in journalism circuits, following a steady stream of pearl-clutching articles claiming that this generation is killing everything from vacations to car ownership. Well, it seems that we can add “car salesman” to the list. A new study from Hireology has revealed that car dealerships are having a […]
You Can Thank Millennials for the Revival of RVs
A decade ago, who could’ve imagined that RV sales would be at phenomenally high sales rates in 2017? In the midst of the financial crisis, it was laughable to think that the economy would turn itself around to the point that consumers would be invested unprecedented amounts of money into mobile vacation homes and trailers. But, […]