Animated Manga Tells Story of Soichiro Honda
As a Japanese car manufacturer, Honda Motor Company has one distinct advantage over its American and European competitors: the automaker knows how to make a good manga. “Honda Origins – The Manga” is a new animated manga video series based on the comic “Honda Soichiro Hon-Den,” published by shogakukan Inc. Honda just posted Volume 1 […]
Why Manufacturers are Looking to Honda for Environmental Leadership
This article is sponsored by Honda New Zealand. Even the most eco-conscious companies can be challenged by the delicate balance needed to create a quality product while preserving the environment. The manufacturing process itself is one of the largest CO2 contributors, regardless of what is being built. Businesses can benefit from following the example of […]
Honda Goes Rock Climbing to Promote New Civic Hatchback
Honda can get pretty ambitious when it comes to its commercials, which include everything from an experimental promo video for the Type R to an award-winning piece of stop-motion animation. And in a new ad for the 2017 Honda Civic hatchback, the Japanese automaker seems to be taking a page from the works of Hong […]
Silicon Valley Lab Leader Nick Sugimoto Is Who Makes a Honda [VIDEO]
Honda has been running its “What Makes a Honda is Who Makes a Honda” video series on YouTube since 2014, focusing on one employee at a time. The idea is to put some faces to the diverse group of over 30,000 names that make up the Honda company in North America, from a Customer Service […]
Honda Kokoro Video Spotlights 98-Year-Old Honda Dealer Helen Musselman
Way back in March of this year, Honda launched a new video series entitled “Honda Kokoro.” Named after the Japanese word for “heart,” the videos were hosted by Honda Brand Culture Champion Charles, and focused on “the heritage, culture, people and products that make Honda uniquely Honda.” The first entry focused on a Honda employee […]
Honda Launches New Mobile-Friendly “About” Website with Emphasis on Future
Today Honda launched a completely new “about” website (www.Honda.com/about) redesigned to offer a “mobile-first approach,” with content that can be easily viewed on any type of device. The new website emphasizes the company’s slogan, “The Power of Dreams,” and focuses on the automotive brand’s past, present, and future with an interactive timeline. Called “The Honda […]
Honda Civic Type R Begins Production in UK
This was a banner day for the employees of the Honda of the UK Manufacturing (HUM) facility in Swindon, UK, as the very first production models of the European Honda Civic Type R rolled off the assembly line. Amid a “high-energy fanfare of lights and music,” the first three models arrived in red, white, and […]
Behind the Badge: Analyzing the Honda and Acura Logos
Learn the history of these two deceptively simple emblems
In the imaginative and diverse world of automotive logos, Honda’s isn’t the most unique. Essentially, it is a big “H”—and it’s not a mystery what the letter stands for. It’s like what Superindendent Chalmers said after realizing the “H” badge had been stolen off his vehicle in The Simpsons episode, “Lisa’s Date with Destiny”: The […]
Honda Power Equipment Celebrates 30 Years in Swepsonville
Today marks the 30th anniversary of operations at Honda Power Equipment Manufacturing’s Swepsonville, North Carolina facility, and the company is celebrating by announcing an $8.5 million capital investment in operations. This huge contribution will fund innovations in production processes and the addition of new products, as well as the creation of an assembly line for […]
Saburo Kobayashi: A Brief Look at the Man Who Brought the Airbag to Honda
If you’ve ever been involved in a car accident and found yourself saved from irreparable damage by an airbag, you’ve probably thanked somebody—maybe your parents or your deity of choice, maybe the airbag itself or some abstract idea. If you’ve found yourself in a similar situation whilst behind the wheel of a Honda, you can […]