Genesis Announces Title Sponsorship of Scottish Open
Strengthening its new European presence, Genesis will step up as the title sponsor for the famed Scottish Open golf tournament. Beginning with the 2022 tourney next July, the event will be renamed the Genesis Scottish Open. Safety Star: 2021 Genesis G80 wins IIHS Top Safety Pick+ award The luxury auto brand’s involvement comes at an […]
Kia Renews Sponsorship of B.R.A.K.E.S. Teen Driving School
For many years, Kia has partnered with the B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) driving school to help educate teen drivers and lessen the likelihood of injury or death. NHRA drag racing star Doug Herbert lost his two young sons in 2008 in a tragic accident, which led to the creation of B.R.A.K.E.S. Now, […]
Toyota Announces Sponsorship of Major League Fishing
Toyota Motor North America has announced it is formally sponsoring Major League Fishing, a new tournament organization devoted to professional bass fishing. A few professional anglers are already on Team Toyota, including Jacob Wheeler, Mike Iaconelli, Kevin VanDam, and Terry Scroggins. “Partnering with Major League Fishing not only allows Toyota to show continued support of […]
Superhero Cars: Automotive Brand Sponsorships in Marvel Movies
Acura, Audi, Chevy, Ford, and Lexus all make appearances in the Marvel Cinematic Universe
Who would’ve ever thought that superhero movies like Guardians of the Galaxy and Thor: Ragnarok would be the highest-grossing films of the year? These days, Marvel’s live-action feature films are box office gold, raking in millions of dollars globally. Not only are these adventure flicks money-making opportunities for producers and the studio, they’re prime real estate for companies […]
Chevrolet Withdraws Woodward Dream Cruise Sponsorship
The Woodward Dream Cruise has been an official part of the Detroit calendar since 1995, but the event has a history that is far older. Classic cars of all stripes make their way from around the country to the famous Woodward Avenue that runs through the heart of Detroit to show off, and Chevrolet has […]
Nissan Does Not Regret Olympic Sponsorship
Way back in 2012, Nissan signed on to be the automotive sponsor of the 2016 Olympic Games in Rio, Brazil. At the time, Brazil was one of the fastest-growing economies in the world, and the auto brand had just opened a new manufacturing facility in the South American country. Four years later, the Games are […]
Hyundai’s Numerous Sports Sponsorships Earn It ‘Brand of the Year’
It’s safe to say that Hyundai’s brand has become a household name with sports fans around the world. Last year, Hyundai continued its endorsement of college football with its #ThisIsLoyalty campaign, and launched a new deal with the NFL as its official automotive sponsor (which resulted in four popular Super Bowl commercials, one receiving the USA Today Ad Meter award). […]
Toyota Renews Sponsorship of Rock ‘n’ Roll Marathon Series
As running has become more popular over the years with Americans, race series have sprung up all over the place—from 5Ks where you get powdery paint thrown at you to Disney-themed races which take you through the parks before they open to the public. One of the best-known race series, the Rock ‘n’ Roll Marathon, […]
Hyundai Adds Steelers & Vikings to Growing Roster of NFL Sponsorships
Hyundai loves football and the sport’s fans. If you haven’t learned that by now, you probably are oblivious to the brand’s sponsorship of the NFL, college football, and all the commercials it’s run during televised games. If Hyundai’s dominance over professional football as its official automotive sponsor isn’t enough to grab fans’ (i.e. potential customers) attention, […]
Hitting the Mark: Hyundai Nails Sponsorship Deal of World Archery
For every sport you can conceive of, there’s a world championship for it. In the case of professional archery, it’s the annual World Archery Championships and Archery World Cup. Continuing Hyundai’s run of sports sponsorships–including the FIFA World Cup, the NFL, college football, and the PGA–the Korean brand has struck a deal with World Archery. […]
[VIDEO] Toyota Commercial Highlights Sports Sponsorship
Football season is officially upon us, which means it’s time for all kinds of brands to release commercials showing how much they dig the sport. Toyota is taking it a step further by releasing an ad that shows how it is a fan of ALL THE SPORTS, from football and hockey to NASCAR and basketball. […]
Chevy Announces Continued Sponsorship of Kid Rock Despite Confederate Flag Controversy
In the weeks following the Charleston church shooting that took the lives of nine African American churchgoers, musician Kid Rock has been bold in his support of the Confederate flag, posting pictures featuring the rebel symbol on Twitter, but said he has never flown the flag with hate. Related: Next Generation Chevrolet Camaro Features New […]
Kia and Hyundai May be Rethinking this Whole FIFA Sponsorship Thing
In case you haven’t heard, the people in charge of FIFA were recently arrested on charges of corruption, and it’s kind of a big deal. Apparently Americans hate soccer so much that they launched a US federal investigation into several officials and executives involved with the soccer governing board. What they discovered was that they […]
Buick Looks to Reach More Men with Knife Fight Sponsorship
There’s no television program more certain to make you feel ineptitude with regards to your lukewarm risotto than one of those reality cooking shows (especially the one where 10-year-olds effortlessly create dishes that you’ve never even heard of). Esquire’s Knife Fight is kind of like one of those shows, only it tends to deal exclusively […]
Toyota Expands United Way Born Learning Academy Sponsorship
Toyota teamed with United Way and Kentucky Governor Steve Beshear to announce that it will expand the reach of United Way Born Learning Academies to encompass 36 more schools throughout Kentucky. The learning academies, which focus primarily on helping prepare children for kindergarten and beyond, are funded in part by Kentucky’s Race to the Top […]
Toyota Begins Sponsorship of Rock ’n Roll Marathon Series
In 2013, more than 19 million Americans finished running events across the country, from 5Ks and 10Ks to half-marathons and full marathons. With the popularity of running on the rise with each year that passes, sponsorship of races is giving companies more visibility than ever before. And starting this year through March 2016, Toyota will […]
Toyota Signs Long-Term Olympic Sponsorship Deal
It might be a few years yet until the 2020 Olympic Games in Tokyo, but Toyota is thinking ahead. The automaker just signed an eight-year sponsorship deal in the mobility category with the International Olympic Committee (IOC), beginning in 2017 and running through two Winter Olympics games, in addition to the 2020 Tokyo games and […]