sponsorship

Search results for sponsorship

 Aaron Widmar

Superhero Cars: Automotive Brand Sponsorships in Marvel Movies

Superhero Cars: Automotive Brand Sponsorships in Marvel Movies

Acura, Audi, Chevy, Ford, and Lexus all make appearances in the Marvel Cinematic Universe

Who would’ve ever thought that superhero movies like Guardians of the Galaxy and Thor: Ragnarok would be the highest-grossing films of the year? These days, Marvel’s live-action feature films are box office gold, raking in millions of dollars globally. Not only are these adventure flicks money-making opportunities for producers and the studio, they’re prime real estate for companies […]

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Chevrolet Withdraws Woodward Dream Cruise Sponsorship

Chevrolet Withdraws Woodward Dream Cruise Sponsorship

The Woodward Dream Cruise has been an official part of the Detroit calendar since 1995, but the event has a history that is far older. Classic cars of all stripes make their way from around the country to the famous Woodward Avenue that runs through the heart of Detroit to show off, and Chevrolet has […]

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Nissan Does Not Regret Olympic Sponsorship

Nissan Does Not Regret Olympic Sponsorship

Way back in 2012, Nissan signed on to be the automotive sponsor of the 2016 Olympic Games in Rio, Brazil. At the time, Brazil was one of the fastest-growing economies in the world, and the auto brand had just opened a new manufacturing facility in the South American country. Four years later, the Games are […]

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Hyundai’s Numerous Sports Sponsorships Earn It ‘Brand of the Year’

Hyundai’s Numerous Sports Sponsorships Earn It ‘Brand of the Year’

It’s safe to say that Hyundai’s brand has become a household name with sports fans around the world. Last year, Hyundai continued its endorsement of college football with its #ThisIsLoyalty campaign, and launched a new deal with the NFL as its official automotive sponsor (which resulted in four popular Super Bowl commercials, one receiving the USA Today Ad Meter award). […]

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Toyota Renews Sponsorship of Rock ‘n’ Roll Marathon Series

Toyota Renews Sponsorship of Rock ‘n’ Roll Marathon Series

As running has become more popular over the years with Americans, race series have sprung up all over the place—from 5Ks where you get powdery paint thrown at you to Disney-themed races which take you through the parks before they open to the public. One of the best-known race series, the Rock ‘n’ Roll Marathon, […]

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Hyundai Adds Steelers & Vikings to Growing Roster of NFL Sponsorships

Hyundai Adds Steelers & Vikings to Growing Roster of NFL Sponsorships

Hyundai loves football and the sport’s fans. If you haven’t learned that by now, you probably are oblivious to the brand’s sponsorship of the NFL, college football, and all the commercials it’s run during televised games. If Hyundai’s dominance over professional football as its official automotive sponsor isn’t enough to grab fans’ (i.e. potential customers) attention, […]

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Hitting the Mark: Hyundai Nails Sponsorship Deal of World Archery

Hitting the Mark: Hyundai Nails Sponsorship Deal of World Archery

For every sport you can conceive of, there’s a world championship for it. In the case of professional archery, it’s the annual World Archery Championships and Archery World Cup. Continuing Hyundai’s run of sports sponsorships–including the FIFA World Cup, the NFL, college football, and the PGA–the Korean brand has struck a deal with World Archery. […]

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[VIDEO] Toyota Commercial Highlights Sports Sponsorship

[VIDEO] Toyota Commercial Highlights Sports Sponsorship

Football season is officially upon us, which means it’s time for all kinds of brands to release commercials showing how much they dig the sport. Toyota is taking it a step further by releasing an ad that shows how it is a fan of ALL THE SPORTS, from football and hockey to NASCAR and basketball. […]

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Chevy Announces Continued Sponsorship of Kid Rock Despite Confederate Flag Controversy

Chevy Announces Continued Sponsorship of Kid Rock Despite Confederate Flag Controversy

In the weeks following the Charleston church shooting that took the lives of nine African American churchgoers, musician Kid Rock has been bold in his support of the Confederate flag, posting pictures featuring the rebel symbol on Twitter, but said he has never flown the flag with hate. Related: Next Generation Chevrolet Camaro Features New […]

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Kia and Hyundai May be Rethinking this Whole FIFA Sponsorship Thing

Kia and Hyundai May be Rethinking this Whole FIFA Sponsorship Thing

In case you haven’t heard, the people in charge of FIFA were recently arrested on charges of corruption, and it’s kind of a big deal. Apparently Americans hate soccer so much that they launched a US federal investigation into several officials and executives involved with the soccer governing board. What they discovered was that they […]

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Buick Looks to Reach More Men with Knife Fight Sponsorship

Buick Looks to Reach More Men with <em>Knife Fight</em> Sponsorship

There’s no television program more certain to make you feel ineptitude with regards to your lukewarm risotto than one of those reality cooking shows (especially the one where 10-year-olds effortlessly create dishes that you’ve never even heard of). Esquire’s Knife Fight is kind of like one of those shows, only it tends to deal exclusively […]

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Toyota Expands United Way Born Learning Academy Sponsorship

Toyota Expands United Way Born Learning Academy Sponsorship

Toyota teamed with United Way and Kentucky Governor Steve Beshear to announce that it will expand the reach of United Way Born Learning Academies to encompass 36 more schools throughout Kentucky. The learning academies, which focus primarily on helping prepare children for kindergarten and beyond, are funded in part by Kentucky’s Race to the Top […]

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Toyota Begins Sponsorship of Rock ’n Roll Marathon Series

Toyota Begins Sponsorship of Rock ’n Roll Marathon Series

In 2013, more than 19 million Americans finished running events across the country, from 5Ks and 10Ks to half-marathons and full marathons. With the popularity of running on the rise with each year that passes, sponsorship of races is giving companies more visibility than ever before. And starting this year through March 2016, Toyota will […]

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Toyota Signs Long-Term Olympic Sponsorship Deal

Toyota Signs Long-Term Olympic Sponsorship Deal

It might be a few years yet until the 2020 Olympic Games in Tokyo, but Toyota is thinking ahead. The automaker just signed an eight-year sponsorship deal in the mobility category with the International Olympic Committee (IOC), beginning in 2017 and running through two Winter Olympics games, in addition to the 2020 Tokyo games and […]

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Hyundai Goes Offbeat with Sponsorship of IFC’s Sound Advice

Hyundai Goes Offbeat with Sponsorship of IFC’s <i>Sound Advice</i>

While it might not be the most prevalent comedy show produced by IFC, the awkward web series Sound Advice has received enough attention to gain an exclusive automotive sponsor. With its second season premiering last week, Sound Advice will feature numerous product placements for Hyundai. In the web series, media coach Janessa Slater (played by […]

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Honda Expanding Sponsorship of 2015 Broadmoor Pikes Peak International Hill Climb

Honda Expanding Sponsorship of 2015 Broadmoor Pikes Peak International Hill Climb

For the third consecutive year, Honda is sponsoring the Broadmoor Pikes Peak International Hill Climb, the legendary “Race to the Clouds” that will have its 93rd running on Sunday, June 28, 2015. Honda vehicles will be participating in the event in both the automotive and powersports categories, with the Japanese automaker also working with race […]

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Multi-Year Toyota Sponsorship of USA Hockey Announced

Multi-Year Toyota Sponsorship of USA Hockey Announced

It might not be as well-known as the NHL, but USA Hockey is just as worthy of recognition. It’s the National Governing Body for the sport here in the United States, and it enjoys close partnerships with the NHL, as well as the United States Olympic Committee and the International Ice Hockey Federation. It’s also […]

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BMW Values Blurred Legs With Chicago Marathon Sponsorship

BMW Values Blurred Legs With Chicago Marathon Sponsorship

“I pulled a hamstring during the New York City Marathon,” David Letterman once mused. “An hour into the race, I jumped off the couch.” Participating in a marathon—and we’re talking about more than just your local 5Ks around the neighborhood Wal Mart—take serious dedication. It’s not a feat the majority of us can survive, or even have […]

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