Chevrolet Finds New Lows with #ChevyGoesEmoji Stunt
With every passing year, the shamelessly ratings-obsessed television news station depicted in the 1976 movie Network looks less and less like satire. Similarly, each new Millennial-pandering marketing campaign that the automotive industry churns out makes Honda’s April Fool’s Day HR-V “Selfie” Edition prank seem more and more plausible… Take #ChevyGoesEmoji, the bowtie brand’s latest attempt […]
2016 Chevy Cruze Debuts in Detroit
As the emojis foretold, last night the 2016 Chevy Cruze debuted at the Fillmore in Detroit, Michigan, becoming the fifth new Chevrolet model to premiere this year (joining the Malibu, Spark, Volt, and Camaro). Like the 2016 Camaro, the 2016 Cruze is significantly lighter than its preceding model—by 250 pounds, to be exact. It’s actually […]