Uwe Ellinghaus Interviewed, Says Things About Stuff
Cadillac kind-of-sort-of premiered its 2016 CT6 prior to its proper reveal in New York by airing an ad during the Academy Awards that urged potential customers to #daregreatly. This same campaign also involved a couple of seemingly conflicting aspects, including a strange social media “whiteout” that only lasted for a few days and an additional TV ad […]
Uwe Ellinghaus Calls German Automakers “Cold, Soulless, Sterile”
Man, does Uwe Ellinghaus have big you-know-whats. In a recent interview with Car and Driver, Ellinghaus laid it all on the table. He somehow managed to called German automakers like BMW, Mercedes, and Audi “cold, soulless, sterile” and essentially gave a big middle finger to everyone who disagrees with the new alphanumeric naming system for […]
Ellinghaus: No More Dedicated PHEV/EV Cadillacs After ELR
Cadillac announced back in April that it would kill off the ELR once it hits the end of its first lifecycle, with brand president and lover of adjectives John De Nysschen telling Auto Guide that he wasn’t under the impression that Cadillac would “create a next-generation, compact, two-door, gorgeously styled alternative powertrain successor to ELR.” […]
Ellinghaus Defends New Direction of Cadillac’s Marketing Strategy
Cadillac has announced a number of big changes over the last few months; its move to New York and its new naming system have been among the most contentious. And despite the fact that these ideas were already in motion before the new president, Johan de Nyscchen, and new chief marketing officer, Uwe Ellinghaus, joined […]
Caddy’s Ellinghaus: Focus on What Cadillac Does Differently from BMW
As part of its effort to become the fastest-growing luxury brand on the planet, Cadillac has consistently compared itself to cars with a German luxury name, occasionally even calling out competitors such as BMW in its advertisements. According to Uwe Ellinghaus, a former BMW marketing executive who is now Cadillac’s global marketing chief, it’s time […]
Deborah Wahl Chosen to Lead Global Marketing for Cadillac
Cadillac’s new Global Chief Marketing Officer will bring a wide variety of experience to the position when she begins March 26. In the automotive world, Deborah Wahl has held positions including vice president and CMO at Chrysler, vice president of marketing at Lexus, and several communications and marketing roles at Ford. Most recently, Wahl was […]
Cadillac CT6 with Super Cruise Available Starting at $71,300
One upcoming vehicle technology that has been generating a lot of buzz recently is Cadillac’s Super Cruise technology. Super Cruise is set to be the next big step in autonomous driving for not only General Motors, but the industry as a whole. Originally, this system was to be offered as an available option for the Cadillac […]
Cadillac Escala Concept to Make Appearance at 89th Academy Awards
Cadillac Chief Marketing Officer Uwe Ellinghaus told multiple publications that a new commercial staring the Escala Concept will premier during the Oscars
Cadillac has a slightly different marketing strategy than the other GM brands. While Buick has already paid to run a new commercial during Super Bowl LI, Cadillac has purchased three ad spots that will run during the 89th Academy Awards. Have You Heard? Chevrolet nine-speed transmission to roll out in 2017 The only issue is […]
[Photos] Cadillac CT6 and XT5 Make Grand Entrance in Berlin
![[Photos] Cadillac CT6 and XT5 Make Grand Entrance in Berlin](https://thenewswheel.com/wp-content/themes/patterns/timthumb.php?src=https%3A%2F%2Fthenewswheel.com%2Fwp-content%2Fuploads%2F2016%2F07%2F2016-Cadillac-CT6-and-2017-Cadillac-XT5-Berlin-1.jpeg&q=90&w=760&h=400&zc=1 "[Photos] Cadillac CT6 and XT5 Make Grand Entrance in Berlin")
Cadillac is hoping to raise brand awareness around the world over the next several years with a new product onslaught, and the success of both the recently-released CT6 sedan and XT5 crossover will be key to its success in the years ahead. On the day on which Cadillac’s homeland celebrates its independence, the brand brought […]
Creative Minds Wanted at the New Cadillac House in New York City
Cadillacs, fashion, and coffee will all be coming together on June 2, 2016, which is the date when the Cadillac House is scheduled to open on the ground floor of Cadillac’s global headquarters in New York City. New Cadillac Sedan: Have you heard about the Cadillac CT6 Hybrid’s fuel economy figures? The new Cadillac House will […]
Cadillac Will Run Up To Six Commercials During the Academy Awards
It’s been nearly one year since Cadillac shared the “Dare Greatly” commercials during the 2015 Academy Awards, and the luxury auto brand is reportedly prepping for an encore. Strange Automotive Facts: Check out these odd driving laws from around the world Automotive News reports that Cadillac could run as many as six commercials during the Academy Awards on […]
Cadillac CT6 PHEV Also Set to Be Chinese Import
General Motors announced that it would begin importing the Buick Envision for sale in the United States, making that vehicle only the second in history to be built in China and sold in America. Now, it appears that the Cadillac CT6 plug-in hybrid will be the third, as plans are calling for it to be […]
Cadillac Announces Content Partnership with Condé Nast
Cadillac and Condé Nast are teaming up for a new project that will see editorial and branded content disseminated from 23 Stories; the partnership is said to be a means to help Cadillac “re-invent the luxury space by pushing the boundaries of marketing” through 50 pieces of individual customized content built to cater to the brand’s […]
Cadillac Sponsors ‘The Seasons Collection’ Photo Project
Cadillac is teaming with THE LIFERS Project and photographer Matt Alberts for “The Seasons Collection,” a photography collection that will tell “adventure sports-driven stories about people who push the limits in pursuit of their passion.” More from Cadillac: All-New Cadillac CTS-V Takes Luxury Sedan Segment by Storm The photographs in “The Seasons Collection” utilize an […]
Publicis Worldwide Joins with Cadillac
Today, Cadillac announced that Publicis Worldwide would become the brand’s global creative agency of record. The appointment is effective immediately. Publicis Worldwide is the largest creative agency in the Publicis Groupe network. The agency will be taking over Lowe and Partners, which has served as Cadillac’s creative and strategic agency of record since last year. […]
Cadillac and Hollywood: Marketing That Makes Sense
It’s no secret that Cadillac is in need of major help—but it’s also no secret that it has already taken a big gamble on who can help. At the forefront is previous Infiniti CEO, Johan de Nysschen, who elevated Audi to unbelievable heights over a period of several years. It is hoped that he can […]
Cadillac’s Financial Reporting Won’t Go Separate Until 2017
If there were an award in the automotive world for brand with the most changes in a single year, it’s safe to say that Cadillac would take that distinction for 2014. Just in the last few months, the new president (Johan de Nysschen) and the new chief marketing officer (Uwe Ellinghaus) have implemented a number […]
Make Your Mark Finalists Named in Short Film Competition
Cadillac and the Producers Guild of America (PGA) have named three Mark Your Mark finalists for the short film competition that the pair launched back in April. The Make Your Mark competition allowed aspiring film producers to compete for a chance to have a 30-second spot air during the Oscars next year. The three Make […]